Post as often as you can sustain at quality, which for most B2B teams means two to three times a week per channel. Daily posting helps on LinkedIn when each post is genuinely different, and hurts when it turns into filler that trains your audience to scroll past you.
Consistency matters more than raw frequency, both for algorithmic distribution and for whoever has to keep the calendar full. A workable starting cadence is two LinkedIn posts a week from the company, whatever your executives publish individually, and everything else fed by repurposing rather than net-new production.
Words of wisdom: Choose the cadence you can hold during a bad quarter, not the one that looks impressive in a strategy deck.
