Join the Xponent21 Team

About the Role

Are you a versatile developer who enjoys solving complex problems across the full web stack, from front-end UX to back-end integrations and infrastructure? Do you value clear communication, thoughtful execution, and building systems that actually work in the real world?

Xponent21 is seeking a Full Stack Web Developer to support a wide range of client projects across marketing, web, and growth initiatives. You’ll work primarily with WordPress (including Theme.co Pro), while also contributing to projects on platforms like Shopify, Webflow, React-based sites, October, Contentful, and other modern frameworks and CMSs.

This role is ideal for a developer who is not only technically capable, but highly communicative, reliable, and proactive — someone who keeps stakeholders informed, flags blockers early, tracks time accurately, and takes pride in delivering high-quality work on deadline.

You’ll collaborate closely with Account Strategists, designers, and content teams, and play a key role in integrating third-party tools, automations, and AI-assisted workflows into client websites and systems.

If you enjoy variety, value transparency, and want to work with a team that respects strong development practices, we’d love to hear from you.

Responsibilities

• Develop, maintain, and enhance websites across multiple platforms, with a strong emphasis on WordPress and custom development (Theme.co Pro experience a plus).
• Implement front-end and back-end functionality with a focus on performance, security, scalability, and usability.
• Build and maintain custom integrations with third-party tools, including CRMs, marketing platforms, analytics tools, and automation services.
• Perform DNS configuration and domain-related updates, including hosting migrations and environment setup.
• Collaborate with strategists, designers, and content teams to translate requirements into reliable, well-documented technical solutions.
• Communicate clearly and proactively about task status, timelines, blockers, and dependencies — especially when additional information, access, or time is needed.
• Log time accurately and consistently for all work to support ad hoc and project-based billing.
• Troubleshoot bugs, performance issues, and integration challenges across development and production environments.
• Support ongoing website maintenance, updates, and technical optimizations.
• Follow established workflows using tools like Asana, Freshdesk, Slack, and Git-based version control (e.g., GitHub) to ensure smooth collaboration and delivery.
• Explore and experiment with AI tools and workflows relevant to development, automation, and efficiency improvements.
• Participate in quality assurance reviews to ensure all work meets client and agency standards.

Success in this role will be measured by technical quality, reliability, communication clarity, on-time delivery, and accurate time tracking.

Skills Required

• 3–5+ years of experience as a full stack or web developer.
• Strong experience with WordPress development, including custom themes and plugins (Theme.co Pro familiarity is a bonus).
• Proficiency with HTML, CSS, JavaScript, and PHP.
• Working experience with Git-based version control in collaborative development environments (e.g., GitHub).
• Experience supporting or contributing to sites built on platforms such as Shopify, Webflow, React, October, or Contentful.
• Comfort with DNS management, hosting environments, and deployment workflows.
• Experience integrating third-party tools, APIs, CRMs, and marketing platforms.
• Working familiarity with marketing analytics, including Google Analytics, conversion tracking, and marketing pixel implementation.
• Strong problem-solving skills and the ability to think analytically to diagnose issues and optimize solutions.
• Proven ability to communicate clearly and proactively, including providing status updates and escalating blockers early.
• Excellent organizational and project management skills, including accurate and consistent time tracking.
• Ability to work independently while collaborating effectively in a fast-paced, client-driven environment.
• High level of reliability, responsiveness, and follow-through.
• Excellent written and spoken English communication skills.

Desired Skills/Bonus Points (Not Required, But Valued)

• Experience working with WooCommerce and associated extensions.
• Familiarity with conversion rate optimization (CRO) concepts and implementation.
• Experience with automation tools such as Zapier or Make.
• Background working in a marketing agency or client services environment.
• Experience with performance optimization, security best practices, and accessibility standards.
• Interest in AI-assisted development tools and emerging workflows.
• U.S.-based or East Coast–based candidates strongly preferred.

About the Role

Are you a strategic content professional who thrives at the intersection of creativity, technology, and marketing performance? Do you have a strong understanding of SEO, a passion for emerging AI tools, and a sharp editorial eye for creating and refining high-quality digital content at scale?

Xponent21 is seeking an AI Content & SEO Editor to help fuel our next era of growth through AI-powered content engineering. You’ll combine editorial precision, SEO expertise, and AI fluency to review, edit, and enhance AI-generated content across diverse industries — ensuring every piece is accurate, engaging, optimized for search, and aligned with client goals.

In this hands-on production role, you’ll work closely with Account Strategists and our Content Engineering team to evolve AI workflows, refine prompts, and elevate the quality and efficiency of large-scale content production.

If you’re energized by innovation, passionate about SEO, and ready to push the boundaries of how AI transforms content strategy, we’d love to meet you.

Responsibilities

• Review, edit, and enhance content for clarity, accuracy, tone and brand alignment.
• Apply advanced SEO best practices to ensure all content is optimized for organic search visibility and user engagement — including keyword optimization, metadata, internal linking, and content structuring for intent.
• Optimize for emerging discovery channels, including AI Overviews and large language models (LLMs), to ensure content is discoverable and authoritative across platforms.
• Collaborate with Account Strategists, Developers and Creative teams to ensure all content aligns with client goals, technical SEO best practices, and brand strategy.
• Maintain editorial quality and consistency across large-scale content production efforts.
• Conduct light research to validate factual accuracy and ensure contextual depth across niche industries.
• Support content delivery schedules by maintaining high output efficiency without compromising editorial integrity or strategic focus.
• Contribute to the evolution of Xponent21’s AI-driven content workflows by testing tools, refining prompts, and identifying new efficiencies.
• Work closely with our Content Engineering team to identify and implement improvements in AI-assisted workflows to drive content quality and production efficiency.
• Participate in quality assurance reviews to ensure all published content meets client and agency standards.

Success in this role will be measured by content quality, search visibility growth, and continuous improvement in AI-assisted efficiency and workflow innovation.

Skills Required

• 3-5 years of experience in content editing, SEO copywriting, or digital content production.
• Strong grasp of on-page SEO, keyword optimization, and content structuring for user experience and search intent.
• Proven editorial and proofreading skills with a meticulous eye for grammar, clarity, and flow.
• Hands-on experience using and optimizing AI tools (e.g., AirOps, ChatGPT, Jasper) for scalable content production, including prompt refinement, workflow testing, and quality assurance of AI outputs.
• Working knowledge of content management systems, Google Workspace, and collaboration platforms.
• Understanding of content analytics and how performance metrics inform optimization strategies.
• Demonstrated success improving content performance through on-page SEO techniques and data-driven insights.
• Ability to rapidly gain subject-matter fluency across unfamiliar industries through research and critical thinking.
• Exceptional attention to detail, time management, and organizational skills to thrive in a fast-paced, high-output environment.
• Clear written communication and collaborative skills with strategists, developers, and designers.
• Eagerness to experiment with emerging AI and automation technologies in marketing.

Desired Skills/Bonus Points (Not Required, But Valued)

• Experience developing or managing content workflows that incorporate AI or automation.
• Background in technical SEO or marketing analytics.
• Understanding of content taxonomy, schema markup, or structured data concepts.
• Experience with analytics and SEO platforms such as GA4, Looker Studio, Semrush, or SE Ranking.
• Ability to adapt tone and style across multiple industries and audiences.
• Interest in staying ahead of trends in AI, digital marketing, and content strategy.

About the Role

Are you a digital strategist who thrives at the intersection of business consulting, marketing innovation, and performance-driven campaigns? Do you have deep SEO expertise, a passion for emerging tech like AI, and a sharp eye for how to integrate video, content, and paid media into unified digital strategies?

Xponent21 is seeking a Senior Account Strategist to lead client engagements, shape full-funnel marketing strategies, and help mid-market businesses accelerate growth through intelligent, forward-thinking marketing.

In this hands-on, client-facing role, you’ll uncover business opportunities, shape brand and marketing strategies, and lead cross-functional teams in executing impactful, insight-driven campaigns. We’re looking for a strategic thinker who can translate complex challenges into bold, measurable action plans, and roll up their sleeves to bring those plans to life alongside the team.

Responsibilities

• Lead strategic engagements by conducting discovery, research, and insight development to shape brand, marketing, and communications strategies.
• Build strong relationships with clients, acting as a proactive, reliable strategic partner who drives confidence and long-term value.
• Conduct market, audience, and competitor research to inform business planning, content strategy, and digital campaign development.
• Guide clients in defining target audiences, mapping customer journeys, and aligning messaging to each stage.
• Translate insights into actionable strategies that align with business objectives and audience needs.
• Develop integrated digital marketing programs that may include SEO, content marketing, paid search, email marketing, and video content strategy.
• Present strategies and campaign recommendations that align with client goals and demonstrate business impact.
• Ensure strategic initiatives are delivered on time, within scope, and aligned with client goals, partnering with internal teams to manage timelines, budgets, and communications as needed.
• Analyze account performance, identify growth opportunities, and adjust plans as needed to meet or exceed targets.
• Prepare performance reports and lead regular client check-ins to review results, gather feedback, and align on next steps.
• Collaborate with internal teams to ensure effective execution of strategies, alignment on performance metrics, and consistent reporting across all touchpoints.
• Actively contribute to a collaborative, cross-functional team environment by sharing ideas, owning your part of the work, and supporting the success of others.
• Contribute to the team’s ongoing integration of AI SEO techniques, including generative content planning, intelligent keyword strategies, and data-informed content optimization.

Skills Required

• 5+ years in external account strategy or client services roles with strong strategic responsibility.
• Previous experience in an agency or consultancy environment, with exposure to a wide range of client challenges, business models, and digital needs.
• Proven success developing and implementing SEO strategies across all dimensions, including technical SEO (with working literacy in HTML/CSS), content optimization, link building, and local search.
• Hands-on experience with Google Ads and paid media strategy within a broader digital marketing ecosystem.
• Deep understanding of digital channels including organic search, paid search, social media, email, and video — with applied knowledge of CRO methodologies and marketing analytics.
• Familiarity with integrating AI SEO approaches, such as using large language models (LLMs), generative tools, and AI-informed keyword or content workflows, with a demonstrated interest in learning and applying emerging techniques.
• Experience with analytics and reporting platforms such as GA4, Looker Studio, Semrush, or SE Ranking.
• Exceptional client communication and presentation skills; ability to distill complexity into clear, persuasive messaging.
• Strong writing and documentation skills for strategy plans, briefs, and performance summaries.
• Confidence in leading senior-level client conversations and adapting strategies based on performance insights and evolving needs.
• Proven ability to collaborate with creative, development, and client services teams to bring integrated strategies to life.
• Demonstrated interest in emerging technologies and digital trends, especially the application of AI in marketing strategy, with a desire to lead clients into the future of digital performance.

Desired Skills/Bonus Points (Not Required, But Valued)

• Background in B2B marketing or experience serving mid-market clients across diverse industries.
• Understanding of customer journey strategy and marketing funnel design for mid-market businesses.
• Experience developing or guiding video content strategy as part of broader campaign planning.
• Experience leading or collaborating with creative and development teams to bring campaigns and websites to life.
• Ability to mentor junior strategists and contribute to a culture of shared growth and accountability.
• Familiarity with CRM systems and marketing automation platforms (e.g., HubSpot).

About the Role

Xponent21 is seeking a Sales & Growth Consultant* to support business development and revenue growth by leading thoughtful, strategy-driven sales conversations with prospective clients.

This role focuses on consultative selling, not transactional or high-volume sales. You’ll guide prospects through structured discovery, identify where Xponent21 can create meaningful impact, and collaborate closely with internal strategists and leadership to scope and position the right solutions.

This role is based in Richmond, VA, and candidates must be located in the Richmond area to support close collaboration with our core team.

The ideal candidate is organized, curious, and reliable — someone who listens carefully, follows up consistently, and values long-term client fit over quick wins. You should be comfortable discussing marketing strategy at a high level and confident managing multiple opportunities while maintaining clear communication and documentation.

*Title subject to refinement — e.g., Sales Strategist, Growth Consultant, Business Development Strategist

Compensation Structure

This role offers a flexible compensation structure, which may include a base salary plus commission or a commission-only arrangement, depending on experience, performance expectations, and candidate preference.

If you enjoy relationship-driven sales, strategic conversations, and working with a team that values clarity and follow-through, we’d love to hear from you.

Responsibilities

• Respond to and follow up with inbound leads, schedule discovery calls, and guide prospects through the early stages of the sales process.
• Lead discovery calls with prospective clients to understand business goals, challenges, and marketing maturity.
• Qualify inbound and outbound leads to assess fit, readiness, and potential scope.
• Guide prospects through Xponent21’s services, positioning solutions around business outcomes rather than tactics.
• Collaborate with Account Strategists and leadership to prepare proposals, scopes of work, and pricing recommendations using established templates and tools.
• Manage the sales pipeline, ensuring timely follow-ups, accurate notes, and clearly defined next steps.
• Maintain organized records of conversations, opportunities, and status using HubSpot and other internal tools.
• Educate prospects on modern marketing approaches, including SEO, content strategy, video, and AI-informed marketing techniques.
• Address questions and objections thoughtfully, ensuring prospects feel informed and confident in their decisions.
• Support smooth handoff to the delivery team, ensuring expectations are clearly aligned before engagements begin.
• Identify patterns, objections, and opportunities to continuously improve sales messaging and processes.
• Contribute to a collaborative team environment by sharing insights and supporting overall business growth.

Success in this role will be measured by qualified opportunities generated, close rates, deal quality, and alignment between sales commitments and delivery outcomes.

Skills Required

• 3–6+ years of experience in consultative sales, business development, or client-facing advisory roles.
• Experience selling professional services, marketing services, or digital solutions (agency or consultancy experience strongly preferred).
• Strong discovery and listening skills with the ability to uncover underlying business needs.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple opportunities while maintaining strong follow-up discipline.
• Experience using HubSpot or a comparable CRM to manage pipelines, track activities, and maintain accurate records.
• Comfort discussing digital marketing concepts such as SEO, content strategy, video, paid media, and analytics at a strategic level.
• Strong organizational and documentation skills.
• Ability to work independently while collaborating closely with strategists and leadership.
• High level of reliability, responsiveness, and accountability.
• Confidence engaging with decision-makers at small-to-mid-market organizations.

Desired Skills/Bonus Points (Not Required, But Valued)

• Experience selling to mid-market or B2B organizations.
• Background in marketing, strategy, or consulting.
• Comfort discussing emerging technologies, including AI applications in marketing and operations.
• Experience with longer, relationship-driven sales cycles rather than transactional sales.
• Familiarity with marketing automation or reporting tools connected to HubSpot.

About the Role

Summer 2025 | Paid | Part-Time (with Full-Time Potential) | Hybrid – Richmond, VA

Xponent21 is offering a hands-on, immersive internship for an emerging video editor who’s ready to bring ideas to life across screens, platforms, and media formats. This opportunity is designed for post-graduates or recent grads looking to build real-world experience in a fast-paced agency setting while supporting both client work and Xponent21’s in-house creative initiatives.

As our Creative Media Intern, you’ll play an integral role in producing compelling visual content that fuels both client success and the advancement of Xponent21’s internal initiatives — including Richmond Water, America’s Healthiest City, Channel RVA, and other in-house campaigns and brand efforts. You’ll collaborate closely with our Executive Producer and Creative Director to bring strategic visual stories to life across mediums.

This is a paid, part-time internship based in Richmond with hybrid flexibility. For the right candidate, this role has the potential to evolve into a permanent position on our creative team.

Responsibilities

As an Xponent21 Creative Media Intern, you will:

• Collaborate with the Executive Producer and Creative Director to edit short-form and long-form video content for digital campaigns, social media, internal storytelling, and community-driven projects.
• Participate in pre-production planning, including brainstorming sessions, scriptwriting, storyboarding, and shot list development.
• Capture on-location video and photography at events, content days, and live activations.
• Support visual content needs for both clients and internal brands through basic graphic design, motion graphics, and layout tasks.
• Organize and manage creative assets, ensuring consistency with brand guidelines and deadlines.
• Contribute to creative strategy sessions and participate in client or internal project meetings when applicable.

Skills Required

Applicants must provide a portfolio link showcasing original video editing and creative work.

We are seeking candidates who:

• Have earned a bachelor’s degree in film, media production, design, communications, or a related field.
• Are proficient with Adobe Creative Suite, especially Premiere Pro, After Effects, Photoshop, and Illustrator.
• Are comfortable with mobile-first tools like CapCut, Canva, and other social media editing platforms.
• Have a strong eye for storytelling, pacing, rhythm, and brand-aligned visual design.
• Are organized, deadline-driven, and able to manage multiple creative projects simultaneously.
• Communicate clearly and professionally, and thrive in collaborative, feedback-rich environments.
• Understand the fundamentals of brand identity and visual consistency across channels.

Desired Skills/Bonus Points (Not Required, But Valued)

• Experience with animation, 3D, or motion graphics.
  
• Familiarity with content creation for nonprofit or community impact campaigns.
  
• Experience producing content for Instagram Reels, YouTube Shorts, TikTok, or similar social-first platforms.
  
• Working knowledge of brand systems or multi-brand asset management.