Join the Xponent21 Team

Are you a strategic content professional who thrives at the intersection of creativity, technology, and marketing performance? Do you have a strong understanding of SEO, a passion for emerging AI tools, and a sharp editorial eye for creating and refining high-quality digital content at scale?

Xponent21 is seeking an AI Content & SEO Editor to help fuel our next era of growth through AI-powered content engineering. You’ll combine editorial precision, SEO expertise, and AI fluency to review, edit, and enhance AI-generated content across diverse industries — ensuring every piece is accurate, engaging, optimized for search, and aligned with client goals.

In this hands-on production role, you’ll work closely with Account Strategists and our Content Engineering team to evolve AI workflows, refine prompts, and elevate the quality and efficiency of large-scale content production.

If you’re energized by innovation, passionate about SEO, and ready to push the boundaries of how AI transforms content strategy, we’d love to meet you.

Responsibilities

• Review, edit, and enhance content for clarity, accuracy, tone and brand alignment.
• Apply advanced SEO best practices to ensure all content is optimized for organic search visibility and user engagement — including keyword optimization, metadata, internal linking, and content structuring for intent.
• Optimize for emerging discovery channels, including AI Overviews and large language models (LLMs), to ensure content is discoverable and authoritative across platforms.
• Collaborate with Account Strategists, Developers and Creative teams to ensure all content aligns with client goals, technical SEO best practices, and brand strategy.
• Maintain editorial quality and consistency across large-scale content production efforts.
• Conduct light research to validate factual accuracy and ensure contextual depth across niche industries.
• Support content delivery schedules by maintaining high output efficiency without compromising editorial integrity or strategic focus.
• Contribute to the evolution of Xponent21’s AI-driven content workflows by testing tools, refining prompts, and identifying new efficiencies.
• Work closely with our Content Engineering team to identify and implement improvements in AI-assisted workflows to drive content quality and production efficiency.
• Participate in quality assurance reviews to ensure all published content meets client and agency standards.

Success in this role will be measured by content quality, search visibility growth, and continuous improvement in AI-assisted efficiency and workflow innovation.

Skills Required

• 3-5 years of experience in content editing, SEO copywriting, or digital content production.
• Strong grasp of on-page SEO, keyword optimization, and content structuring for user experience and search intent.
• Proven editorial and proofreading skills with a meticulous eye for grammar, clarity, and flow.
• Hands-on experience using and optimizing AI tools (e.g., AirOps, ChatGPT, Jasper) for scalable content production, including prompt refinement, workflow testing, and quality assurance of AI outputs.
• Working knowledge of content management systems, Google Workspace, and collaboration platforms.
• Understanding of content analytics and how performance metrics inform optimization strategies.
• Demonstrated success improving content performance through on-page SEO techniques and data-driven insights.
• Ability to rapidly gain subject-matter fluency across unfamiliar industries through research and critical thinking.
• Exceptional attention to detail, time management, and organizational skills to thrive in a fast-paced, high-output environment.
• Clear written communication and collaborative skills with strategists, developers, and designers.
• Eagerness to experiment with emerging AI and automation technologies in marketing.

Desired Skills

• Experience developing or managing content workflows that incorporate AI or automation.
• Background in technical SEO or marketing analytics.
• Understanding of content taxonomy, schema markup, or structured data concepts.
• Experience with analytics and SEO platforms such as GA4, Looker Studio, Semrush, or SE Ranking.
• Ability to adapt tone and style across multiple industries and audiences.
• Interest in staying ahead of trends in AI, digital marketing, and content strategy.

About the Role

At Xponent21, we’re looking for a detail-oriented, proactive Operations Assistant to help ensure the business runs efficiently and profitably. In this role, you’ll take ownership of key administrative and financial coordination functions that support our team, clients, and overall company health.

You’ll work closely with leadership—primarily the Chief Work Officer and CEO—to manage the systems and workflows that drive operational excellence, accountability, and continuous improvement within a high-performing digital agency.

Estimated Time Commitment: ~20 hrs/week

(This is a part-time, flexible role with the potential to evolve as Xponent21 grows.)

Key Responsibilities

• Financial & Billing Administration

• • Monitor and support the implementation of company billing policies across departments.
  • Develop and refine systems to accurately track which tasks are billable, comped, covered by a project, or included in a retainer.
  • Identify and address gaps that impact financial accuracy and profitability.
  • Conduct monthly ad hoc time invoicing, including reviewing helpdesk tickets, tasks, and time entries to confirm billable hours.
  • Prepare and send invoices for projects, retainers, and ad hoc work through QuickBooks.
  • Oversee automated payment setup and maintenance for recurring subscriptions.

• Payroll Support

• • Capture and prepare payroll inputs (e.g., hours for hourly employees, ad hoc reimbursements, and bonuses) for review and approval.
  • Support leadership in ensuring all pay-related data is complete and accurate each pay period.
  • Handle occasional compliance-related filings (e.g., business license renewals, state or payroll-related documentation).

• Operational Coordination

• • Ensure administrative workflows (billing, time tracking, expense documentation, etc.) function smoothly and autonomously.
  • Assist with vendor setup, contract management, and subscription renewals.
  • Help maintain accuracy and consistency in company systems, including QuickBooks, Toggl, and Google Drive.
  • Support the review and implementation of company policies and processes (e.g., data retention, payment policies), ensuring alignment between documentation and operational systems.
  • Provide administrative support for audits, reporting, and ongoing operational needs.

• Cross-Team Support

• • Serve as a liaison between the Client Services and Operations teams to support clear communication around project scope and billing alignment.
  • Support leadership with occasional administrative tasks, process documentation, and tracking of key internal initiatives.
  • Maintain confidentiality of sensitive financial and employee information.

Skills Required

• 2+ years of experience in administrative, financial, or operations support—agency or professional services experience preferred.
• Strong proficiency with QuickBooks, Google Workspace, and time tracking systems (experience with Toggl a plus).
• Understanding of project-based billing and retainer models in a service business.
• Excellent organizational, analytical, and communication skills.
• Ability to work independently, anticipate needs, and identify process improvements.
• High attention to detail and accuracy.

Desired Skills

• Experience in a marketing, creative, or digital agency environment.
• Familiarity with WooCommerce or other subscription-based billing tools.
• Experience creating or improving billing and time-tracking systems.

Are you a digital strategist who thrives at the intersection of business consulting, marketing innovation, and performance-driven campaigns? Do you have deep SEO expertise, a passion for emerging tech like AI, and a sharp eye for how to integrate video, content, and paid media into unified digital strategies?

Xponent21 is seeking a Senior Account Strategist to lead client engagements, shape full-funnel marketing strategies, and help mid-market businesses accelerate growth through intelligent, forward-thinking marketing.

In this hands-on, client-facing role, you’ll uncover business opportunities, shape brand and marketing strategies, and lead cross-functional teams in executing impactful, insight-driven campaigns. We’re looking for a strategic thinker who can translate complex challenges into bold, measurable action plans, and roll up their sleeves to bring those plans to life alongside the team.

External Responsibilities

• Lead strategic engagements by conducting discovery, research, and insight development to shape brand, marketing, and communications strategies.
• Build strong relationships with clients, acting as a proactive, reliable strategic partner who drives confidence and long-term value.
• Conduct market, audience, and competitor research to inform business planning, content strategy, and digital campaign development.
• Guide clients in defining target audiences, mapping customer journeys, and aligning messaging to each stage.
• Translate insights into actionable strategies that align with business objectives and audience needs.
• Develop integrated digital marketing programs that may include SEO, content marketing, paid search, email marketing, and video content strategy.
• Present strategies and campaign recommendations that align with client goals and demonstrate business impact.
• Ensure strategic initiatives are delivered on time, within scope, and aligned with client goals, partnering with internal teams to manage timelines, budgets, and communications as needed.
• Analyze account performance, identify growth opportunities, and adjust plans as needed to meet or exceed targets.
• Prepare performance reports and lead regular client check-ins to review results, gather feedback, and align on next steps.

Internal Responsibilities

• Collaborate with internal teams to ensure effective execution of strategies, alignment on performance metrics, and consistent reporting across all touchpoints.
• Actively contribute to a collaborative, cross-functional team environment by sharing ideas, owning your part of the work, and supporting the success of others.
• Contribute to the team’s ongoing integration of AI SEO techniques, including generative content planning, intelligent keyword strategies, and data-informed content optimization.

Skills Required

• 5+ years in external account strategy or client services roles with strong strategic responsibility.
• Previous experience in an agency or consultancy environment, with exposure to a wide range of client challenges, business models, and digital needs.
• Proven success developing and implementing SEO strategies across all dimensions, including technical SEO (with working literacy in HTML/CSS), content optimization, link building, and local search.
• Hands-on experience with Google Ads and paid media strategy within a broader digital marketing ecosystem.
• Deep understanding of digital channels including organic search, paid search, social media, email, and video — with applied knowledge of CRO methodologies and marketing analytics.
• Familiarity with integrating AI SEO approaches, such as using large language models (LLMs), generative tools, and AI-informed keyword or content workflows, with a demonstrated interest in learning and applying emerging techniques.
• Experience with analytics and reporting platforms such as GA4, Looker Studio, Semrush, or SE Ranking.
• Exceptional client communication and presentation skills; ability to distill complexity into clear, persuasive messaging.
• Strong writing and documentation skills for strategy plans, briefs, and performance summaries.
• Confidence in leading senior-level client conversations and adapting strategies based on performance insights and evolving needs.
• Proven ability to collaborate with creative, development, and client services teams to bring integrated strategies to life.
• Demonstrated interest in emerging technologies and digital trends, especially the application of AI in marketing strategy, with a desire to lead clients into the future of digital performance.

Desired Skills

• Background in B2B marketing or experience serving mid-market clients across diverse industries.
• Understanding of customer journey strategy and marketing funnel design for mid-market businesses.
• Experience developing or guiding video content strategy as part of broader campaign planning.
• Experience leading or collaborating with creative and development teams to bring campaigns and websites to life.
• Ability to mentor junior strategists and contribute to a culture of shared growth and accountability.
• Familiarity with CRM systems and marketing automation platforms (e.g., HubSpot).

Summer 2025 | Paid | Part-Time (with Full-Time Potential) | Hybrid – Richmond, VA

Xponent21 is offering a hands-on, immersive internship for an emerging video editor who’s ready to bring ideas to life across screens, platforms, and media formats. This opportunity is designed for post-graduates or recent grads looking to build real-world experience in a fast-paced agency setting while supporting both client work and Xponent21’s in-house creative initiatives.

As our Summer Creative Media Intern, you’ll play an integral role in producing compelling visual content that fuels both client success and the advancement of Xponent21’s internal initiatives — including Richmond Water, America’s Healthiest City, Channel RVA, and other in-house campaigns and brand efforts. You’ll collaborate closely with our Executive Producer and Creative Director to bring strategic visual stories to life across mediums.

This is a paid, part-time internship based in Richmond with hybrid flexibility. For the right candidate, this role has the potential to evolve into a permanent position on our creative team.

Responsibilities

As an Xponent21 Creative Media Intern, you will:

• Collaborate with the Executive Producer and Creative Director to edit short-form and long-form video content for digital campaigns, social media, internal storytelling, and community-driven projects.
• Participate in pre-production planning, including brainstorming sessions, scriptwriting, storyboarding, and shot list development.
• Capture on-location video and photography at events, content days, and live activations.
• Support visual content needs for both clients and internal brands through basic graphic design, motion graphics, and layout tasks.
• Organize and manage creative assets, ensuring consistency with brand guidelines and deadlines.
• Contribute to creative strategy sessions and participate in client or internal project meetings when applicable.

Requirements

Applicants must provide a portfolio link showcasing original video editing and creative work.

We are seeking candidates who:

• Have earned a bachelor’s degree in film, media production, design, communications, or a related field.
• Are proficient with Adobe Creative Suite, especially Premiere Pro, After Effects, Photoshop, and Illustrator.
• Are comfortable with mobile-first tools like CapCut, Canva, and other social media editing platforms.
• Have a strong eye for storytelling, pacing, rhythm, and brand-aligned visual design.
• Are organized, deadline-driven, and able to manage multiple creative projects simultaneously.
• Communicate clearly and professionally, and thrive in collaborative, feedback-rich environments.
• Understand the fundamentals of brand identity and visual consistency across channels.

Bonus Points (Not Required, But Valued)

• Experience with animation, 3D, or motion graphics.
• Familiarity with content creation for nonprofit or community impact campaigns.
• Experience producing content for Instagram Reels, YouTube Shorts, TikTok, or similar social-first platforms.
• Working knowledge of brand systems or multi-brand asset management.