About Layr
Layr is a 3M Prestige Window Film Dealer and Installer, based in New York City, servicing commercial and residential clients across the Northeast. Licensed, Insured, Better Business Bureau-accredited, backed by 3M’s Comprehensive Warranty.
Project Objectives
Layr approached us asking for a hero video on their website that would effectively communicate their brand's mission of solving problems with innovative window film solutions in New York City. The creative direction focused on showcasing the practical and aesthetic benefits of their products in real-world applications, emphasizing energy efficiency, security, and improved living and working environments. The video aimed to resonate with both commercial and residential audiences, highlighting the value and impact of Layr's services in enhancing comfort, safety, and energy savings.
Our Video Creation Process
Discovery
The process began with an in-depth discovery phase, where we engaged in a one-on-one consultation with the client to understand their needs and draw inspiration. Following this, we developed a detailed script to outline the video’s structure and narrative. This script was then shared with the client for feedback, allowing us to refine and perfect the video’s style and tone, ensuring it resonated precisely with their brand vision.
Development
Our creative director and video production specialist initiated the development of this video with a clear vision: to artfully showcase Layr’s window films in dynamic motion across residential and commercial buildings in New York City. It was essential to highlight the diverse styles of window film offered, including faded privacy, decorative, and full privacy options. Additionally, the video needed to subtly integrate Layr’s brand color from the logo, ensuring a cohesive visual identity throughout the production.
The Final Result
The final result for the hero video was nothing short of exceptional. Layr was elated with the outcome, and our team truly delivered beyond expectations. The video masterfully highlights Layr’s premium products in action across various locations in New York City. The seamless movements and elegant transitions perfectly capture the essence of Layr’s brand, showcasing its commitment to quality and innovation.
