About Pellikal
Pellikal is dedicated to transforming ordinary windows into extraordinary spaces. As a leading window film company, Pellikal specializes in providing innovative solutions that enhance privacy, aesthetics, and energy efficiency. Their passion for excellence and commitment to quality make them a standout choice for both residential and commercial window film applications.
Project Objectives
Pellikal approached us with a clear objective: to develop a strong brand identity and a memorable logo that reflects their innovative approach and dedication to enhancing privacy, aesthetics, and energy efficiency. Our goal was to create a visual representation of Pellikal's core values and the unique benefits they offer to their customers.
Our Logo Design Process
Discovery
The journey began with a comprehensive discovery phase. We initiated a Branding and Logo Design Survey to gather essential information about Pellikal’s vision, mission, and aesthetic preferences. Additionally, the client provided valuable feedback and logo inspiration, giving us insight into their desired direction and style.
Idea Generation
With a solid understanding of Pellikal’s needs, we moved on to the idea generation phase. This involved an in-depth review of competitors’ designs to identify industry trends and opportunities for differentiation. We also conducted a deep dive into the survey responses to ensure our ideas were aligned with Pellikal’s brand essence. Armed with this information, we began wireframing initial design concepts.
Development
The development phase was where our ideas started to take shape. We created a series of initial logo designs, each with its own unique interpretation of Pellikal’s brand identity. These designs were presented to the client, accompanied by detailed explanations of how each logo concept encapsulated the essence of window design and Pellikal’s core values.
Refinement
After gathering feedback on the initial designs, we entered the refinement phase. This involved making necessary adjustments based on the client’s input and further polishing the selected concepts. We gave the client two rounds of revisions to further nail down the final logo design.
The Final Result
The culmination of our collaborative efforts is the final logo, a symbol that embodies Pellikal’s dedication to enhancing window spaces through innovative film solutions. The logo reflects the brand’s commitment to privacy, aesthetics, and energy efficiency. The light blue window overlay showcases the window film being applied. The overlay is tinted and reflective to highlight privacy and energy efficiency of Pellikal window film. The slight angle to the design of the window was created to showcase Pellikal’s innovation and forward thinking in the window film industry.
Pellikal's new brand identity and logo are more than just visual elements; they are a testament to the company's passion for transformation and innovation. We are proud to have been part of this journey and look forward to seeing Pellikal continue to thrive with their refreshed brand identity.