Brand Identity Design for Partnership for Housing Affordability

About Partnership for Housing Affordability

Partnership for Housing Affordability is dedicated to transforming the landscape of housing in the Richmond, VA region. As the leading policy organization in the Richmond region, their work is steeped in collaboration, education, and data-driven solutions that help address deeply rooted needs. In response to housing needs in the communities, they champion policies, developments, and programs for quality affordable housing in the Richmond region.

Project Objectives

Partnership for Housing Affordability approached us asking for a logo that encapsulates the organization's mission of improving housing affordability through collaboration and innovation. The use of colors and symbols effectively communicates trust, growth, and progress, while the inter-linked letters emphasize the importance of partnership in achieving these goals.

Our Logo Creation Process

Discovery

The journey began with a comprehensive discovery phase. We initiated a Branding and Logo Design Survey to gather essential information about Partnership for Housing Affordability’s vision, mission, and aesthetic preferences. Additionally, the client provided valuable feedback and logo inspiration, giving us insight into their desired direction and style.
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Idea Generation

The design process begins with establishing the feel of the logo. To start we wanted the color choices in the logo to not just be visually appealing but are also strategically selected to align with the organization’s mission and values. Here’s a more detailed analysis of the approach to the color choices:

Blue: Blue often represents trust, stability, and reliability, which are essential qualities in housing and community-focused initiatives.

Orange: Orange is associated with energy, creativity, and warmth. It can also signify affordability and approachability, which aligns with the idea of making housing accessible.

Green: Green often represents growth, renewal, and safety, which are crucial elements in creating and maintaining affordable housing.

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Development

Arrows and Lines: The upward-pointing arrow suggests progress, growth, and moving forward, likely symbolizing the organization’s efforts to improve housing affordability and access.

House Icon: The small house icon within the logo directly ties to the organization’s focus on housing. The windows and overall shape are instantly recognizable and convey the primary mission of the organization—affordable housing.

Interconnected Letters (PHA): The letters are creatively interlinked, indicating partnership and collaboration. This reflects the organization’s role in bringing together different stakeholders to achieve common goals.

Overall Shape: The rounded shapes of the letters and the flow between them suggest inclusiveness and unity, reinforcing the idea that the organization is about bringing people together for a shared cause.

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Refinement

After gathering feedback on the initial designs, we entered the refinement phase. This involved making necessary adjustments based on the client’s input and further polishing the selected concepts. We gave the client two rounds of revisions to further nail down the final logo design.
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The Final Result

The Partnership for Housing Affordability logo was designed to instantly communicate trust, collaboration, and progress. The interwoven letters symbolize unity and partnership, essential to tackling housing challenges. The upward arrow represents growth and the drive towards making homes more accessible. The color palette—trustworthy blue, energetic orange, and growth-focused green—reinforces the organization’s commitment to building a stable, welcoming, and sustainable housing future for all. At first glance, the logo conveys a clear message: Partnership for Housing Affordability is a trustworthy partner in making housing affordable and accessible.
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Partnership for Housing Affordability's new brand identity and logo are more than just visual elements; they are a testament to the company's passion for transformation and innovation. We are proud to have been part of this journey and look forward to seeing Partnership for Housing Affordability continue to thrive with their refreshed brand identity.