Question 1

Should social media be handled in-house or by an agency?

Accepted Answer

The strongest setups we have experienced are collaborative. In-house teams can stall on strategy and paid media, since that&#8217;s specialized work most internal teams don&#8217;t have the bandwidth to build out. Agency-only tends to lose the voice and true storytelling capability, because the person posting isn&#8217;t close enough to the day-to-day to sound like they&#8217;re&hellip;

Question 2

Does my business need short-form vertical video?

Accepted Answer

Probably, but not as a separate production effort. Vertical video under sixty seconds is the default format on Instagram Reels, TikTok, YouTube Shorts, and increasingly LinkedIn, and it generally gets more distribution than static posts on all of them.  The efficient path is clipping video you are already recording, whether that is podcast episodes, webinars,&hellip;

Question 3

How long does social media marketing take to work?

Accepted Answer

Expect six to twelve months before organic social produces something you would call a result, and longer if you are starting with no audience and no content library.  Paid social can generate leads in the first week, which is why teams under pipeline pressure should run paid while organic builds rather than treating them as&hellip;

Question 4

Do hashtags still work?

Accepted Answer

Less than they used to, and the published data conflicts. LinkedIn removed hashtag following in 2024 and shifted toward reading the post text itself, and a widely cited 2026 Metricool study of 673,658 posts found that posts with at least one hashtag earned about 85 percent more impressions than the platform average. That correlation is&hellip;

Question 5

What should my B2B brand post on social media?

Accepted Answer

First things first: build content pillars, which are three or four recurring themes tied to what you sell and what your buyers actually ask.  For most B2B companies a useful set covers work you have done and what it produced, opinions on how the category is changing, practical answers to questions your sales team fields&hellip;

Question 6

How often should my business post on social media?

Accepted Answer

Post as often as you can sustain at quality, which for most B2B teams means two to three times a week per channel. Daily posting helps on LinkedIn when each post is genuinely different, and hurts when it turns into filler that trains your audience to scroll past you.  Consistency matters more than raw frequency,&hellip;

Question 7

Should my B2B brand be on Nextdoor?

Accepted Answer

For B2B, almost never. Nextdoor is a neighborhood platform built around local services, home improvement, real estate, childcare, and the kind of thing a resident asks a neighbor about.  If you have physical locations serving consumers in specific markets, a claimed business page and some review activity is worth a small amount of time.  If&hellip;

Question 8

Should my brand be on Threads or Bluesky?

Accepted Answer

Only if you already have a good case to be there. Both are reasonable landing spots for teams leaving Twitter/X, and both cost almost nothing to claim, so there’s no risk in reserving your handle.  Bluesky has concentrated pockets of academic, journalism, policy, and technical users, which makes it useful if you sell into those&hellip;

Question 9

Should my brand be on YouTube?

Accepted Answer

Probably if you produce video at all. YouTube behaves like a search engine and a library rather than a feed, so a video answering a specific buyer question can bring in qualified traffic for years. It is also the natural home for podcast episodes, product demos, webinar recordings, and conference talks you have already recorded&hellip;

Question 10

Should my B2B business be on LinkedIn?

Accepted Answer

If you sell B2B, yes, and for most companies it is the only social channel worth serious investment. Your buyers, their bosses, your competitors, and your future employees are all there, and the platform&#8217;s targeting and search make it usable for prospecting as well as publishing.  Prioritize in a specific order, starting with individual employee&hellip;

Question 11

Should I have my social media presence audited?

Accepted Answer

Maybe, and a basic version is worth doing yourself. You can inventory every account, find duplicates and unclaimed handles, check profile completeness and link accuracy, pull twelve months of engagement data, and note where competitors are active and what they are posting. That takes a day or two and answers the obvious questions about whether&hellip;

Question 12

Is Google Business Profile technically social media?

Accepted Answer

Technically, it has social features, so yes, sort of.  You can publish updates, respond to reviews, answer questions, and message with customers, which covers most working definitions. It requires different treatment than most social media though.  Google Business Profile is primarily a local search and maps asset, and what drives its visibility is proximity, category&hellip;

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