Xponent21: Building Brands,
Transforming Communities
As a marketing and branding agency deeply committed to our community in Richmond, VA, we take immense pride in our role as advocates for positive change and progress. Through our internal projects, we actively engage with local initiatives, collaborating with like-minded individuals, businesses, and organizations to make a lasting impact for Richmond.
Here, we highlight some of the meaningful projects we are driving forward, combining our branding expertise with community engagement. Together, let's explore the initiatives that are shaping a brighter future for Richmond and beyond.
Channel RVA
Channel RVA is Richmond's independent media hub, covering the people, places, and progress shaping our city through news, video, podcasts, and original content. As a digital agency, Xponent21 has witnessed the power of content and local coverage, so we got in on the ground floor.
Channel RVA covers business, the local economy, restaurants, health, public safety, AI, culture, and local government, alongside top-ten lists, events, and bold storytelling that give residents a finger on the pulse of the city. Channel RVA sources its content from outlets and creators that are tapped into the waves of happenings in the city and surrounding areas. Original content and interactive media reinforce what makes Richmond a vibrant place to live, work, and play.
Having everything in one place online amplifies the impact of every source feeding into it. Local businesses and creators get a credible platform, residents get quality journalism daily, and the city's stories gain the search visibility that keep them circulating well past publication day. Our events feed stays updated so finding community here in river city is never harder than it should be. Channel RVA is how we put our belief in earned media to work for the community we're proud to call home.
DiscoverAIO is Xponent21’s AI-powered learning and community platform built for modern marketers, founders, and growth leaders navigating the rapidly changing search and content landscape. As search engines evolve toward AI-driven discovery, DiscoverAIO helps professionals stay ahead, combining strategic education, practical frameworks, and real-world experimentation around AI SEO, inbound marketing, and revenue-focused growth. At its core, DiscoverAIO is a hub for learning, collaboration, and shared momentum.
The platform brings together structured learning experiences (including the AI SEO Leadership Blueprint course), community-led discussion forums, and applied insights designed to move users from theory to execution. Members gain access to workflows, playbooks, and conversations that demystify AI search, surface-level SEO myths, and focus on what actually drives visibility and business impact. DiscoverAIO emphasizes people-first optimization, aligning content, technology, and intent across the buyer’s journey rather than chasing short-lived algorithm tricks.
Whether you’re an in-house marketer, agency professional, or business owner, DiscoverAIO provides clarity, community, and confidence in an increasingly complex digital environment.
Richmond Water is a truly sustainable water brand that sources local water and local art in a movement to change how people hydrate. Filled with water from a local artesian aquifer and bottled by Virginia Artesian Bottling Co. in Hanover County in a facility powered 100% by solar energy, our cans are collectible, refillable, recyclable at the end of their life - and seriously sustainable.
The brand was designed by Xponent21 Creative Director Nikki Peters and incorporates a font from well-known local creative and Skull-A-Day creator Noah Scalin. Each limited-edition bottle design features local art from Hamilton Glass and benefits his nonprofit organization Mending Walls.
We’ve now shifted our strategy away from selling branded aluminum bottles to installing free refill stations throughout Richmond. Why? Because providing refill stations at festivals, markets, and local gatherings helps more people stay hydrated sustainably — without relying on disposable packaging.
America’s Healthiest City
According to U.S. News, Richmond, VA, is currently scoring 48/100 based on a variety of health measures. Scores are particularly low in the areas of Equity (29/100), Community Vitality (33/100), Environment (39/100), and Housing (40/100).
America’s Healthiest City is a collaborative community initiative focused on restoring the health of Richmond and elevating our community to the healthiest in the nation by 2033. The website was built to provide a hub for connecting great ideas with organizations and individuals with the resources and passion to bring those ideas to life.
Through America’s Healthiest City, we are seeking support from individuals, businesses, organizations, and visitors to solve the systemic issues of food equity and access to affordable housing, transportation, and healthcare for all RVA residents. Visit the site to read our open letter to RVA leaders, browse ideas, and join us in the effort to make Richmond, VA, the healthiest city in America by 2033 through collective community action.
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