Xponent21: Building Brands,
Transforming Communities
As a marketing and branding agency deeply committed to our community in Richmond, VA, we take immense pride in our role as advocates for positive change and progress. Through our internal projects, we actively engage with local initiatives, collaborating with like-minded individuals, businesses, and organizations to make a lasting impact for Richmond.
Here, we highlight some of the meaningful projects we are driving forward, combining our branding expertise with community engagement. Together, let's explore the initiatives that are shaping a brighter future for Richmond and beyond.
America’s Healthiest City
According to U.S. News, Richmond, VA, is currently scoring 41/100 based on a variety of health measures. Scores are particularly low in the areas of Equity (7/100), which is a measure of income, education, health, and social equality, and Housing (39/100), which considers availability, affordability, and quality of homes.
America’s Healthiest City is a collaborative community initiative focused on restoring the health of Richmond and elevating our community to the healthiest in the nation by 2033. The website was built to provide a hub for connecting great ideas with organizations and individuals with the resources and passion to bring those ideas to life.
Through America’s Healthiest City, we are seeking support from individuals, businesses, organizations, and visitors to solve the systemic issues of food equity and access to affordable housing, transportation, and healthcare for all RVA residents. Visit the site to read our open letter to RVA leaders, browse ideas, and join us in the effort to make Richmond, VA, the healthiest city in America by 2033 through collective community action.
Richmond Water is a truly sustainable water brand that sources local water and local art in a movement to change how people hydrate. Filled with water from a local artesian aquifer and bottled by Virginia Artesian Bottling Co. in Hanover County in a facility powered 100% by solar energy, our cans are collectible, refillable, recyclable at the end of their life - and seriously sustainable.
The brand was designed by Xponent21 Creative Director Nikki Peters and incorporates a font from well-known local creative and Skull-A-Day creator Noah Scalin. Each limited-edition bottle design features local art from Hamilton Glass and benefits his nonprofit organization Mending Walls.
We’ve now shifted our strategy away from selling branded aluminum bottles to installing free refill stations throughout Richmond. Why? Because providing refill stations at festivals, markets, and local gatherings helps more people stay hydrated sustainably — without relying on disposable packaging.
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