If you aren’t creating new, high-value content that is relevant and useful to your audience, you’re missing an opportunity to help people as they search the web for a solution to their problem. Continuously creating new content provides opportunities to educate customers, makes your business appear higher in search results for a multitude of keywords and creates an avenue for recent visitors to remain engaged with your site. Published content is populated directly to your social channels and automatically sent to your email list to keep your brand relevant and to drive social traffic to your website.