SEARCH ENGINE DOMINATION
Crafting Winning Ad Campaigns
Are you missing out on potential customers because they can’t find you when they search for related products and services online? Do your customers find your competitors’ websites before yours because you rank lower on the search engine results page (SERP)? Are you sharing the top positions on the SERP with your competitors?
When people need to find a product or service provider, they no longer flip through the phone directory. Instead, they navigate to search engines like Google and type what they’re looking for into the search bar. If your website doesn’t show up on the first page of Google when a prospect searches for a service provider in your industry, then you’re missing out on the opportunity to attract ideal customers.
While it’s impossible for any agency to promise ranking in the top position on Google, we do guarantee that your placement will improve over time as a result of our optimizations. Our goal is to not only boost your website to the first SERP, but to win you several placements on it. This is what we like to call Search Engine Domination. The more real estate you take up on the first page of search engine results, the less room there is for your competitors. Ready to dominate?
Dominate Search Placement:
The optimization of each page of your website is required to achieve Search Engine Domination. With a carefully formulated checklist that we base on Google’s latest search algorithms, Xponent21 ensures that every page of your website includes the elements necessary for search engines to read and rank their contents. We optimize each page’s metadata and headings for the keywords for which you want to rank on the SERP. We implement best practices for clean code and static resource caching. We optimize images by utilizing alt tags and reducing file sizes. We monitor and optimize page speed and crawlability. Finally, we monitor your visibility by tracking your website’s placement in search results over time.
Businesses who serve a local clientele must also invest in local SEO to dominate the SERP. With 46% of searches on Google being for local products or services (BrightLocal), a local SEO strategy greatly increases your chances of being found by potential customers in the exact moment in which they need of your company’s offerings. We utilize a variety of local SEO methods to improve your placement in local search results, including writing geographically optimized content and metadata on your website, creating and maintaining listings in online business directories, link building, generating more local rankings and reviews, and optimizing your Google My Business listing and social media profiles.
Keyword and Query Research
An essential step in the ongoing search engine domination process is keyword and query research. Xponent21 routinely performs this research using a variety of tools, including Google’s Keyword Planner and SEMrush, to determine the keywords and queries users are searching for to find your product or service. We assess the volume of searches and level of competition for each term to determine for which keywords we should optimize your web pages and blog articles.