One of the core challenges was clearly distinguishing the different product lines, from sun control and security film for buildings and homes, to decorative finishes for interior glass, to automotive window tint and paint protection film for vehicles. We used subtle design and color changes to help visually differentiate among these product lines throughout the site.

Given the abundance of information, resources, and tools that the site provides, we also recognized the need for a very intuitive menu experience. We tested several navigation options to determine how best to help users find the specific information they were looking for on the site.

The site also required extensive customization and advanced functionality to meet diverse user needs. Key features include an ecommerce store with customizations allowing for special pricing, tailored shipping options, and unique product offerings based on customer level. Additionally, a robust searchable and filterable directory helps end users quickly locate local installers. The website offers two gated membership portals: one for partners and another for certified installers, facilitating access to job opportunities. An events calendar is also integrated to provide industry training opportunities, ensuring users stay informed about relevant professional development events.