One of the core challenges was clearly distinguishing the different product lines, from sun control and security film for buildings and homes, to decorative finishes for interior glass, to automotive window tint and paint protection film for vehicles. We used subtle design and color changes to help visually differentiate among these product lines throughout the site.

Given the abundance of information, resources, and tools that the site provides, we also recognized the need for a very intuitive menu experience. We tested several navigation options to determine how best to help users find the specific information they were looking for on the site.

The site also involved significant customization and advanced functionality, including an ecommerce store for sample orders, a searchable and filterable directory to support end users in finding a local installer, a gated membership portal for partners, an events calendar for industry training opportunities, and a chatbot to help users find information quickly on the site.