Kayleigh Crandell


Title: Marketing Projects Coordinator
Team: Operations
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Kayleigh Crandell


Title: Marketing Projects Coordinator
Team: Operations

Certifications

  • Virginia Commonwealth University, BS in Advertising, 201
  • Hubspot Inbound Certified
  • Hubspot SEO Certified
What She Does at Xponent21

Kayleigh Crandell is a dynamic marketing professional with a passion for project coordination, creative storytelling, and community engagement. As Marketing Projects Coordinator at Xponent21, she leads initiatives across content, SEO, social media, and creative campaigns, collaborating closely with clients and internal teams to deliver outstanding results.

With a background spanning digital marketing, branding, design, and nonprofit fundraising, Kayleigh thrives at the intersection of strategy and creativity. She has held roles in social media management, communications, graphic design, project management, and community relations, serving organizations like The Richmond Forum, the Advertising Club of Richmond, and currently serving as the Vice Chair of Podium RVA’s Young Professional Board. A natural networker, she’s deeply involved in Richmond’s professional and creative communities.

Originally from Baltimore, Maryland, Kayleigh studied advertising at VCU and can’t seem to leave Richmond—she loves the city’s vibrant culture, nature access, and music scene. When she’s not diving into marketing strategy, she’s likely at a concert, reading about pop culture, or out walking her tiny dog who weighs less than her cat. With an eye for detail and a passion for collaboration, Kayleigh brings energy, a drive for deeper connection, and fresh ideas to every project she takes on.


Certifications

  • Virginia Commonwealth University, BS in Advertising, 201
  • Hubspot Inbound Certified
  • Hubspot SEO Certified

Check Out the Latest Posts by Kayleigh


Buyer's Journey with Video
Video vs. Text: Which Drives More Conversions in B2B?

  • Kayleigh Crandell
May 20, 2025

In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The
Film Video Shooting
Behind the Scenes: What to Expect from a Professional Video Shoot

  • Kayleigh Crandell
April 28, 2025

ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production – The Game PlanStep 2: Production – Lights, Camera, ConfidenceStep 3: Post-Production – Where the Magic HappensThe Editor’s Workflow: Step-by-StepStep 4: Distribution – Get It in Front of the Right People at the Right TimeStep 5:
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How to Attract High-Value Clients Using Strategic Video Content

  • Kayleigh Crandell
April 24, 2025

Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It
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From Invisible to In-Demand: Building Brand Authority with Video

  • Kayleigh Crandell
April 22, 2025

If people don’t know you exist, they can’t choose you. It sounds simple, but it’s the reality mid-market companies face every day. You’re great at what you do—but your digital presence doesn’t reflect it. The result? You’re invisible in the places your ideal buyers are paying attention. Brand authority isn’t about being everywhere. It’s about being recognized, respected, and remembered.
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