Before you can decide which social media platform is best for your business, you need to know where your audience spends most of their time. That said, there are a few general rules of thumb that apply to most businesses:

• LinkedIn is great for B2B businesses and when you’re marketing to people in a specific industry or role.
• Facebook is good for companies targeting a general audience or an older demographic.
• Twitter is great for companies that want to build a relationship with their customers.
• Snapchat and Instagram are ideal for companies that want to create visual content or that want to connect with a younger audience.
• YouTube is a good option for companies that want to create video content.
• TikTok is great for companies that want to create video content and whose products or services are geared towards a younger audience.
• Reddit is ideal for brands that want to create and connect with an online community of customers.

Once you know where your audience spends most of their time, you can start focusing on creating content that aligns with the platform you’ve identified. Different platforms require different types of content, and it’s important to understand how each platform works before jumping into it head-first. 

Consistency is key when it comes to social media marketing, so make sure you create a content plan and stick to it. Keep track of which platforms are working for you and adjust your strategy accordingly. With the right social media strategy, you can maximize your reach and grow your business on social media.

Read our tips for how to grow your social media following.