Websites That Win
in Search & Conversion

Websites need to be more than a digital brochure, because in a digital world, they are the foundation of marketing success. At Xponent21, we design and optimize high-performing, conversion-focused websites that not only look great, but also get found in search and convert visitors at rates 5x higher than industry averages.

As a digital agency rooted in Richmond, Xponent21 brings together strategy, creativity, and performance to help you win online.

Proof In The Portfolio

Before you trust us with your digital presence, see what we’ve created for others. Our website portfolio showcases the diverse industries, functionalities, and design styles we’ve delivered to clients nationwide.

AMSOIL / Factory Direct Oil

We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and wholesale customers, and support future content growth. With UX tailored to different vehicle types, SEO-focused infrastructure, and seamless affiliate integration, the new site offers a cleaner, faster, and more strategic experience. Early results show a 370% increase in impressions—positioning the site as a powerful launchpad for long-term digital growth....
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Springline Advisory

We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future....
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Central Virginia Transportation Authority

The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes....
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ChamberRVA

After refining their mission, vision, and values, ChamberRVA sought to update their website to align with the new brand identity. We partnered with ChamberRVA’s Marketing Committee, staff, and Wildfire Agency to bring their vision to life....
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Richmond Mayorathon

With limited time and a pressing need to provide residents with clear, accessible information about local candidates, they needed a fast-moving partner to rebuild the site. Their goals were to improve user experience, streamline content management for site administrators, and build a scalable platform that could support future election cycles with ease....
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The Eight Agency

Understanding that The Eight Agency valued movement and visual engagement, we integrated dynamic elements such as animation, smooth transitions, and subtle effects designed to capture attention. The site was built with flexibility in mind, ensuring that their team could easily manage content while maintaining a vibrant, cohesive, and authentic brand feel....
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Partnership for Housing Affordability

We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy....
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Leadership Metro Richmond

Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design....
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Virginia Artesian Bottling Company

The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business....
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Well-Trained Mind Academy

The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site....
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Fortress Security Risk Management

Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked...
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WAO Garage

WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital...
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Pool Brokers USA

We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value...
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Layr

We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero....
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Fit4Kids

Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders....
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Managed Services Group

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging....
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Energy Products Distribution

This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested various menu displays to determine the most effective way for users to access key information. The site includes an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities....
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The Mary Morton Parsons Foundation

We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application....
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Germaine Laboratories

Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products…...
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Optimized for Search.
Engineered for Growth.

In the age of AI search and constantly evolving algorithms, your website must do more than function. It must act as a growth engine. A strong website is essential to great SEO—not just technically, but holistically. We optimize both the behind-the-scenes elements (like site speed, structured data, and metadata) and the on-page experience (user flow, clarity, and conversion paths) to help your site perform in AI-driven search and with real human visitors alike. This comprehensive approach ensures your site is built—or refined—to perform on every front, from search engine visibility to seamless human interaction.

If you’ve recently invested in a new site, we honor the foundation you’ve already established and focus on enhancing what works. Our team conducts in-depth audits to identify opportunities to improve discoverability, user experience, and conversions—without starting over.

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Strategic Website Planning That Drives Performance

The websites we design are portals to a full-scale customer journey. Using our proprietary Pathway Builder™ planning tool, we craft the content and design of your website to align with your visitors’ stories, guiding them toward outcomes defined by your business goals. With the goal of solving your customer’s problem and reducing friction in the conversion process, our websites comfort, inform, and guide visitors toward a successful transaction.

Our Website Strategy &
Development Process

From start to finish, our website development process is engineered for success:
Understand

Understand

Understand

We start by understanding your motivations for building a new website and gaining clarity on your goals.
Discover

Discover

Discover

We discover the why behind your customers’ decision-making and allow that to guide our work. These insights ensure your website strategy is aligned with both business outcomes and user intent.
Plan

Plan

Plan

We craft a bulletproof plan to ensure a timely launch of your website.
Author

Author

Author

We author written content for the pages of your website.
Design

Design

Design

We present designs and make refinements until you are happy with your site.
Build

Build

Build

We assemble the parts of your website, introduce functionality, and test.
Optimize

Optimize

Optimize

We perform content, design, and technical optimizations to make your site appear more favorable to search engines and search engine users.
Launch

Launch

Launch

We launch your website to the World Wide Web and inform search engines of the changes made.
Monitor

Monitor

Monitor

We monitor the health of your website to ensure a smooth roll-out that delivers on or exceeds the goals you identified.
Learn More About Our Website Design Process
On average, websites convert at around 2.3% [FirstPageSage]. Xponent21 websites convert at up to 5x that rate. Our thoughtful design, compelling content, and SEO-first build approach turn visitors into leads—and opportunities for revenue growth.

Websites Proven to Convert

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Xponent21 helped lead our organization through both a rebrand and website redesign. They were efficient, flexible with timelines, and willing to prioritize certain items according to our needs. Their processes are very collaborative, which ensures that the client is never in the dark about their project. Most importantly, Xponent21 had experience doing similar projects for other nonprofit organizations, which was aided in their ability to align with our mission.

Overall, a flexible and accommodating client experience that delivered the results we were hoping for.

— Jovan Burton, Partnership for Housing Affordability
“

I highly recommend Xponent21. Our project manager was so personable and responsive, and the entire team worked closely with us to provide a site that met all the criteria we were looking for. They listened to everything we needed and wanted in a new website then delivered it in a timely and efficient manner. The end result was a website that is attractive, organized, and easy to navigate. The response to our new website has been overwhelmingly positive and we could not be happier! I would happily work with them again. Thanks, Xponent21.

— Amy Nisenson, Amy Nisenson
“

Xponent21 has been instrumental in growing my business. Their creativity, professionalism and willingness to learn my industry have made this a successful partnership. Chuck and Will are very responsive and innovative. I recommend Xponent21 to all my industry peers.

— Larry Brown, General Solar Company
“

Xponent21 has been great to work with. I have used other company’s in the past and feel like I had always gotten taken advantage of. Xponent21 is a top shelf company and has exceeded my expectations. Every team member has done what they said they would do. Thanks for helping us at WAOGarage.com and factorydirectoil.com. The WAO site was designed by XPonent21 if you want to see their work. Thanks Xponent21.

— Randy Finck, WAO Garage & Amsoil Factory Direct Oil

    Website Features & Functionality That Drive Business Growth

    We design websites that do more than inform. We build advanced digital platforms with custom functionality that supports your strategy, streamlines operations, and scales with your growth.

    • Full-Scale eCommerce Stores
    • Membership Portals
    • Ad-Supported Publisher Sites
    • Events & Ticket Sales
    • Filterable Directories
    • Integrated Mini-Sites
    • Interactive Maps
    • Landing Pages
    • MLS/IDX Search
    • Subscription/Paywall Portals
    • Peer-to-Peer Fundraising Tools
    • Virtual Learning Systems
    • Custom Developed Solutions
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    Frequently asked questions

    Q: What makes a website convert and how does Xponent21 build higher-converting websites?
    A: High-performing websites don’t happen by chance. They’re shaped by strategy, psychology, and thoughtful experience design. Most websites struggle to convert because they prioritize aesthetics over how people actually make decisions. At Xponent21, conversion isn’t a feature—it’s the foundation. We build...
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    Q: How do you ensure the website is built for SEO from day one?
    A: We integrate SEO into every stage of website strategy, design, and development, not as an add-on, but as the structural foundation of your website. Through our Pathway Builderâ„¢ process, we align your content architecture, performance, and technical framework with how...
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    Q: What does a modern website need to compete in 2026 and beyond?
    A: A modern website needs more than a polished design; it requires a strategic framework built for visibility, speed, accessibility, and conversion. Today’s buyers move fast, rely on AI-assisted research, and expect seamless digital experiences across every device. To compete in...
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    Partner With Us

    Our clients are our partners. Together we’ll spark something amazing.

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