Case Studies

Case Study: Government Technology
July 27, 2024
/
Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.…

Case Study: Cedarwood Dentistry
April 20, 2022
/
Will Melton
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.…
Categories
Artificial Intelligence
(13)
Automation
(5)
Book Recommendations
(1)
Business Solutions
(6)
Business Strategy
(9)
Case Studies
(2)
Content Marketing
(18)
Conversion Optimization
(8)
Custom Web Development
(2)
Digital Advertising
(14)
Digital Marketing Services
(3)
eCommerce
(4)
Experiment
(1)
Future of Work
(9)
Graphic Design
(1)
Guide
(3)
Inbound Marketing
(8)
Lead Nurturing
(2)
Manufacturing
(7)
Marketing Analytics
(7)
Measuring ROI
(7)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(18)
Reputation Management
(1)
Search Engine Optimization (SEO)
(33)
Social Networking
(5)
Sustainability
(2)
Tools
(2)
Uncategorized
(12)
Video Marketing
(3)
Webinars
(2)
Website Design
(14)
Website Maintenance
(2)
Website Security
(2)
Website Support
(1)
Workplace Harmony
(8)
Recent Posts
The Truth About AI Content and SEO: Why Strategy and Expertise Matter More Than Ever
March 11, 2025
How to Optimize Your Website and Content to Rank in AI Search Results
March 11, 2025
The AI SEO Content Accelerator | Part 14: A/B Testing & Iteration
March 2, 2025
The AI SEO Content Accelerator | Part 13: Proactive Outreach, Promotion, & Community Engagement
March 2, 2025
The AI SEO Content Accelerator | Part 12: Maintain & Refresh Content for AI Search Longevity
March 2, 2025
Tags
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(1)
leadership
(1)
mission statements
(1)
multichannel marketing
(1)
PPC Budget Calculator
(1)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
user experience
(1)
ux
(1)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)
[Guide] The AI SEO Content Accelerator
(14)