Kayleigh Crandell

"Great Ideas, Great Energy, and Potentially a New Best Friend"

Title: Marketing Projects Coordinator
Team: Operations
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Kayleigh Crandell

"Great Ideas, Great Energy, and Potentially a New Best Friend"

Title: Marketing Projects Coordinator
Team: Operations

Certifications

  • Virginia Commonwealth University, BS in Advertising, 201
  • Hubspot Inbound Certified
  • Hubspot SEO Certified
What She Does at Xponent21

Kayleigh Crandell is a dynamic marketing professional with a passion for project coordination, creative storytelling, and community engagement. As Marketing Projects Coordinator at Xponent21, she leads initiatives across content, SEO, social media, and creative campaigns, collaborating closely with clients and internal teams to deliver outstanding results.

With a background spanning digital marketing, branding, design, and nonprofit fundraising, Kayleigh thrives at the intersection of strategy and creativity. She has held roles in social media management, communications, graphic design, project management, and community relations, serving organizations like The Richmond Forum, the Advertising Club of Richmond, and currently serving as the Vice Chair of Podium RVA’s Young Professional Board. A natural networker, she’s deeply involved in Richmond’s professional and creative communities.

Originally from Baltimore, Maryland, Kayleigh studied advertising at VCU and can’t seem to leave Richmond—she loves the city’s vibrant culture, nature access, and music scene. When she’s not diving into marketing strategy, she’s likely at a concert, reading about pop culture, or out walking her tiny dog who weighs less than her cat. With an eye for detail and a passion for collaboration, Kayleigh brings energy, a drive for deeper connection, and fresh ideas to every project she takes on.


Certifications

  • Virginia Commonwealth University, BS in Advertising, 201
  • Hubspot Inbound Certified
  • Hubspot SEO Certified

What Colleagues Say


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Incredibly competent
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Kayleigh inspires me to think differently every day. I feel lucky to be in her orbit!
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Equipped a passion for understanding emerging marketing strategies, trends, user habits, and more
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Kayleigh is incredibly gifted with understanding a clients needs and executing a clear organized plan to help.
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She has a great sense of humor and that helps create engaging creative copy.
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Kayleigh has a sharp perspective and brings an infectious upbeat attitude that makes collaboration a joy.
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Kayleigh brings a contagiously positive energy to our team!
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Clients who work with Kayleigh get access to great ideas, great energy, and potentially a new best friend.
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She is a valuable asset for our clients who seek to grow their business and stay far ahead of their competition.
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Jumps in without hesitation, bringing unmatched energy and a team-first mindset to every initiative

    Check Out the Latest Posts by Kayleigh


    Podcasting for Clout and Credibility – MrBeast, Amy Poheler, Dakota Johnson, and more
    Podcasting: The Final Mic Drop on Trustworthiness 

    • Kayleigh Crandell
    July 18, 2025

    In a world drowning in clickbait headlines and algorithm-curated feeds, one old-school medium is quietly re-emerging as a digital powerhouse: the human voice. Podcasts are no longer just a trendy content format – they’re becoming the new reference piece for personal and company brands alike.  Why? Because voice = visibility.  People might scroll past a dozen written or designed posts,
    Buyer's Journey with Video
    Video vs. Text: Which Drives More Conversions in B2B?

    • Kayleigh Crandell
    May 20, 2025

    In the battle for B2B buyer attention, is video or text content more effective at driving conversions? Business professionals new to digital strategy often wonder where to invest their time and budget. Both video and text have roles to play, but video content has been surging in effectiveness across the entire B2B buyer’s journey for the past several years. The
    Film Video Shooting
    Behind the Scenes: What to Expect from a Professional Video Shoot

    • Kayleigh Crandell
    April 28, 2025

    ContentsSo you’re considering doing a video for your company. How do you prepare? And what happens after the cameras stop rolling? Step 1: Video Pre-Production – The Game PlanStep 2: Production – Lights, Camera, ConfidenceStep 3: Post-Production – Where the Magic HappensThe Editor’s Workflow: Step-by-StepStep 4: Distribution – Get It in Front of the Right People at the Right TimeStep 5:
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    How to Attract High-Value Clients Using Strategic Video Content

    • Kayleigh Crandell
    April 24, 2025

    Not all leads are created equal—and you know it. So does the rest of your team. If you’re in growth mode, chasing down unqualified leads is draining your team’s energy and muddying your brand perception. High-value clients don’t just want your services—they want your insight, your clarity, and your confidence. That means your marketing content can’t just “generate awareness.” It
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