Scope drives the range, but a few benchmarks are useful.
- A playbook and setup engagement is normally a one-time project fee.
- Ongoing organic management for two to three channels typically runs $1,250 – $4,000 per month.
- Paid social management is usually priced as a percentage of spend or a flat fee on top of spend, and it should be quoted separately from organic.
- Video production, podcast post-production, and design typically price separately, because they scale with volume rather than with channel count.
If we’re already running your content marketing for AI visibility management, pulling your social calendar from that pipeline changes the math: you’re buying distribution and repurposing, not fresh ideation every week.
The comparison that actually matters is the internal time you are replacing and whether strategy is included or you are only buying execution. Cheap social management almost always means posting without strategy, which is how companies end up with a full calendar and nothing to show for it.
