What is lead nurturing?
A lead nurturing campaign is a strategic marketing effort aimed at qualifying and moving leads through the sales process by providing them with relevant and...
Is email marketing still effective?
Email marketing is still one of the most effective channels for reaching customers, and providing a consistent, targeted consumer experience. Segmenting your customers and prospects...
How is a marketing automation platform different from a CRM?
Marketing automation platforms are systems that help companies automate their marketing processes and optimize their marketing funnel. Marketing automation platforms typically offer features like email...
What is sales automation?
Sales automation refers to the use of technology to improve or streamline sales processes. This can include things like using software to track leads and...
What is marketing automation?
Marketing automation is the application of technology that allows companies to automate certain marketing tasks, reducing operational overhead and improving marketing outcomes. Common activities that...
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