A lead nurturing campaign is a strategic marketing effort aimed at qualifying and moving leads through the sales process by providing them with relevant and helpful content. The goal of lead nurturing is to build trust and develop relationships with potential customers so that they are more likely to turn to your brand when in need of a product or service. 

Lead nurturing campaigns should start with a clear goal in mind.

• Know what your audiences’ motivations are and what stage of the customer journey they are in. 
• Decide what action you want your leads to take after consuming your content, such as downloading an ebook or signing up for a webinar. 
• Provide content that helps leads learn more about your company, product, or service, and move them further down the sales funnel. 
• Ensure that the content you provide resonates with the needs and interests of your audience. 

Want to learn more about lead nurturing? Read this article to learn how to increase your close rate by implementing this lead nurturing strategy.