Email marketing is still one of the most effective channels for reaching customers, and providing a consistent, targeted consumer experience. Segmenting your customers and prospects for email marketing campaigns is key because it allows you to target specific demographics with content that’s relevant to them. And automation makes the whole process more efficient by reducing potential human error and freeing up your time to focus on other aspects of your business. 

With the right tools, email marketing can be a powerful way to reach your target audience and boost your bottom line.