Marketing automation is the application of technology that allows companies to automate certain marketing tasks, reducing operational overhead and improving marketing outcomes. Common activities that can be automated include customer segmentation, email marketing, social media campaigns, targeted advertising, campaign optimization, and repeated actions or communications.
In order to achieve success with marketing automation, it’s critical to understand your target audiences, their motivations and fears, and the customer journey that they experience with your product or service. Then, you can begin to thoughtfully design each touchpoint to create a more consistent and replicable customer experience by reducing the potential for human error. This translates to an improved customer experience, less monotonous work for your employees, and better sales outcomes.
Interested in learning how marketing automation software could drive better marketing outcomes for your business? Check out our inbound sales and marketing automation services.