Sales automation refers to the use of technology to improve or streamline sales processes. This can include things like using software to track leads and opportunities, sending automated follow-up emails, setting up rules-based workflows to help manage the sales process, or managing customer relationships.

Sales automation can be a huge time-saver for sales teams, and can help them become more productive and efficient. It can also help reduce the amount of administrative work that needs to be done manually, which can free up time for sales representatives to focus on more important tasks. Sales automation can also help businesses track their sales pipeline and measure the effectiveness of their marketing campaigns. Like any workplace technology, sales automation can only be effective if your team is open to learning it and has your support during onboarding.

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