Did the Number of Marketing Technology Tools Stop Growing in 2026?

Effectively, yes. The State of Martech 2026 report counted 15,505 products, up from 15,384 the year before. That’s 0.79% growth, the first flat year in the landscape’s 15-year history. The flat total hides churn: 1,488 tools were added while 1,367 were removed, so the market is turning over rather than expanding.