Probably, but not as a separate production effort. Vertical video under sixty seconds is the default format on Instagram Reels, TikTok, YouTube Shorts, and increasingly LinkedIn, and it generally gets more distribution than static posts on all of them.
The efficient path is clipping video you are already recording, whether that is podcast episodes, webinars, internal training, conference talks, or customer conversations you have permission to use. You can do this well by captioning that content, organizing it by pillars to support broader strategies, and always considering how a written piece of content or image could be converted into this higher-performing content.
