Ask the assistants the questions your buyers ask, on a schedule, and record whether your brand is named in the answer. That is direct observation, available to anyone willing to keep at it. Be precise about what it covers. ChatGPT’s fired searches can be captured with the right tooling, but Google’s fan-out sub-queries stay hidden, and Google states that no third-party tool has access to its internal ranking or AI systems. Search Console’s generative AI performance report shows you Google’s own numbers for your site.
