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How much involvement is required from the business?


We aim to make growing your business online easy and exciting, and that looks different for different clients. However, in every case, we will need to work together as partners in order to be successful in marketing your business. 

To support our mutual efforts, we ask that you identify an internal point of contact on your team who will be available to communicate with our team, for example, answering questions, providing timely feedback and approving deliverables. The cadence and mode of communication depends on your preferences and business goals, and will be established at the beginning of our relationship so we’re all on the same page working together towards the same goal. Generally speaking, the more involved and communicative you are with your account strategist, the more value we bring to your marketing efforts.

Curious about who you might be working with when you partner with Xponent21? Get to know our team of expert digital strategists, content çreators, designers, developers, and more.


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