Project Manager:
Client Location:
Cleveland, Ohio
Project Overview & Objectives:
MCPC, a global endpoint management company, was launching a new division of their company to focus on cybersecurity solutions. This new division, called Fortress Security Risk Management, or Fortress SRM, needed a dedicated website to serve as their digital home, communicate their service offerings, and act as a validation tool for prospects.
Our Approach:
Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses.
Armed with this content framework, our creative team worked together with their brand designer to conceptualize and build a site that effectively communicated their value proposition and potently represented the brand.
KEY RESULTS:
The client’s experience working with the Xponent21 team on the Fortress SRM website was a positive one, leading to a second project called Ransomware Clock. The Ransomware Clock website supports Fortress SRM by providing a running estimate of the YTD cost of cybercrime, as well as cyber attack statistics, resources, and news. Check it out at https://ransomwareclock.org/.
Our SERVICES:
Content
Creative
Design
Development
Digital Strategy
SEO
How many team members collaborated on this project?
0
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