Managed Services Group

Project Manager:
Courtney Turrin

Client Location:
Richmond, VA

Client Website Link:

Managed Services Group

Client Industry:
Contractor & Home Services

Portfolio Item Type:

Project Overview & Objectives:

Managed Services Group was looking for a digital marketing agency in Richmond to replace their original website with a performance-designed site that would set the MSG brand apart from its many competitors in the Richmond area and fuel business growth.

Our Approach:

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action.

We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging. This not only engages users’ attention from the jump, but also favorably distinguishes Managed Services Group from other home improvement contractors in the Richmond area.


The client’s new website has climbed to the top of search results for keyword queries related to moisture control, waterproofing, insulation, and basement repair services in the Richmond and Midlothian area. In the year following the launch of the new site:

  • it has captured the top organic spot for 9 important keywords
  • it has achieved first page organic placement for 15 targeted keywords
  • the site’s visibility in search engines is up 26%
  • its average position on search engine results pages has improved by 42 spots (that’s 5 pages of results!!)
This has resulted in client-reported massive growth in online leads, and ultimately, has supported the client’s business growth just as we set out to accomplish via our digital marketing strategy.

Digital Strategy
How many team members collaborated on this project?

Since I started working with Xponent21 I don’t worry about my business anymore. I used to stress about whether I’d continue to get business but now that I let Xponent21 handle generating leads, I can focus on other things, and I make better business decisions as a result.
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We partner with businesses and nonprofits that show the most promise for growth and innovation. Digital change is often uncomfortable, so making sure we’re a good fit is necessary to ensure we’ll succeed together.

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