Crafting Winning Ad Campaigns
The Pain Point
Is your advertising ROI not stacking up? Are your ads bringing in low quality leads? How would a multi-channel advertising approach increase your conversion rate? Is your ad copy resonating with your target audience or falling on deaf ears?
Advertising with Intention:
Search Ad Campaigns
When a potential customer turns to Google to search for a product or service provider, you want your brand to be one of the top results they come across. However, just being in the top search results isn’t enough to convince the searcher that you offer a viable solution to their problem. You must employ language in the ad copy that compels them to click on your ad and ultimately convert on your website.
Xponent21 approaches each search campaign with a research-backed understanding of who your target customers are and what pain points cause them to search for your services. We carefully target the search campaigns based on the searcher’s geographic location and the keywords and queries they enter. We tailor the ad copy and landing page to show a seamless representation of your brand. In addition, our team continuously monitors campaign performance so that we can immediately pivot based on these insights to ensure that your ad dollars are well spent.
Digital Display Advertising
When you allocate a budget for your ad campaign, you want to ensure that your investment is well spent. Using advanced targeting techniques unique to display advertising, Xponent21 creates visually compelling ads and serves them to people in your target audience. Display ads can be shown to prospective customers when they are on Google’s partner websites, even when they are not explicitly searching for your product or service. This allows you to build brand awareness and reach a specific segment of consumers who are likely to be interested in your business.
The quality of your ads has a major impact on the effectiveness of your display campaign. Our designers utilize advanced graphic design software to create ads that are consistent with your branding, from the imagery to the fonts. Our copywriters meticulously develop content designed to engage with prospective customers and spark action. This powerful combination of visual imagery and text provides an effective way of reaching your target audience and generating quality leads from internet users previously unfamiliar with your business.
Video is an increasingly prominent form of digital media, and an impactful advertising tool for businesses. However, many business owners lack the resources to execute a successful video ad campaign, from video production through campaign implementation.
Xponent21 manages all aspect of your video ad campaign, including content strategy and design, video production and editing, and ad campaign deployment and management. Video ads reach prospective customers through a variety of popular platforms, including YouTube, Facebook, and LinkedIn. The growing pervasiveness of video advertising suggests that businesses who choose not to invest in this form of marketing are not effectively adapting to the digital landscape and risk of losing market share to their competitors.
Data-Driven Optimizations & ROI Tracking
Even the most strategically planned digital advertising campaign requires management. All ad campaigns benefit from continuous testing, tracking, and optimization. Xponent21 conducts A/B testing to determine which variation of an ad or landing page performs best. We continually analyze and report on the results of your campaigns to quickly identify attrition and replace stale ads with new design concepts. We also track ROI to aid in your budget allocation decisions.