Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
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Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
Certifications
What He Does at Xponent21

Will brings his 16 years of business leadership in technology and marketing to help businesses across the world tap into their own lively culture, dedication to service, and superior solutions to outperform in the digital space. Crafting digital strategies that improve customer experience and drive exponential growth is one of Will’s greatest passions.

Will’s innovative thinking and compassionate approach to his work and life make him an inspiring and effective leader. He truly has your back, wanting every client, employee, and prospect to succeed in attaining their goals. His self-determination and “go-getter” attitude are motivating to be around and positively impact the team culture – to our clients’ benefit.

Outside of work, Will is intricately involved in the Richmond community, with a personal goal of helping elevate Richmond as one of the healthiest cities in the United States. He is Chair of the Board of Directors of Housing Families First, Vice Chair of the Board of AI Ready RVA, a Leadership Metro Richmond Quest Program Alum (Class of 2020) and current Board Member, and ChamberRVA Marketing Committee Member.

Certifications

What Colleagues Say

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Strategy whiz, out-of-the-box thinker.
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Brilliant. An inspiring leader I will confidently follow anywhere.
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He cares that the experience people get with X21 is a positive one.
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A visionary leader who truly cares and invests in his employees as much as his clients.
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Honest. You can trust what he says, but he has a way of delivering the truth that's constructive and friendly.
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A great business leader. Draws on storytelling and prior experience to deliver customized solutions for clients that will help them succeed far into the future.
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He believes in this mission and this team every day.
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Compassionate, creative, motivating, decisive, and communicates a clear vision.
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Will has created the most phenomenal work/team environment I have ever worked in.
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Great Leader & Believer. Always looking for the best for clients, company and everyone who works with us. The world would be a better place if more people thought like Will.

    Check Out the Latest Posts by Will

    Building a Pathway from Pain Point to Profit: How to Maximize Website ROI
    • Will Melton
    November 12, 2024
    Your website has the potential to be the most powerful tool in your business arsenal. When it truly resonates with your audience, it doesn’t just attract visitors—it transforms them into loyal customers. The key lies in aligning your business goals with the needs of every visitor, creating a seamless journey from their initial problem to the solution you offer. This
    Finding the Best SEO Agencies in Richmond, VA: A Collaborative Guide
    • Will Melton
    October 19, 2024
    ContentsThe Richmond SEO Agency Landscape is Diverse1. Xponent212. Workshop Digital3. Peak Placement4. NetSearch Digital Marketing5. Torx Media6. Addison Clark7. Third Marble Marketing8. Key Web Concepts / Emerge RichmondSome “Richmond SEO Agencies” That Rank in Richmond Are Not Located HereConclusion: An Abundant Array of SEO Agencies in Richmond, VATrust But VerifyWhy Did We Write This Guide? The Richmond SEO Agency Landscape
    How Often Should You Redesign Your Website?
    • Will Melton
    October 16, 2024
    ContentsHow Often Should You Redesign Your Website?How Often Should You Redesign?Key Signs Your Website Needs a RedesignMaking Minor Updates vs. Full RedesignsMeeting AI-Driven User ExpectationsEstablishing a Routine Evaluation ProcessIn Conclusion: Redesign When Necessary, Not Just On Schedule How Often Should You Redesign Your Website? In today’s digital world, website redesigns are about much more than just aesthetics—they’re essential for staying
    The Good Farmer SEO Method: Cultivating Long-Term Content Success
    • Will Melton
    October 10, 2024
    In the fast-paced world of digital marketing, it’s easy to get caught up in trends and quick wins. Strategies like the Skyscraper Technique and Ranch Style SEO have shown how focusing on content structure and audience relevance can yield impressive results. But how do you ensure your content remains useful, relevant, and optimized over time? Enter the Good Farmer SEO
    Read More
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