Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
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Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
Certifications
What He Does at Xponent21

Will brings his 16 years of business leadership in technology and marketing to help businesses across the world tap into their own lively culture, dedication to service, and superior solutions to outperform in the digital space. Crafting digital strategies that improve customer experience and drive exponential growth is one of Will’s greatest passions.

Will’s innovative thinking and compassionate approach to his work and life make him an inspiring and effective leader. He truly has your back, wanting every client, employee, and prospect to succeed in attaining their goals. His self-determination and “go-getter” attitude are motivating to be around and positively impact the team culture – to our clients’ benefit.

Outside of work, Will is intricately involved in the Richmond community, with a personal goal of helping elevate Richmond as one of the healthiest cities in the United States. He is Chair of the Board of Directors of Housing Families First, Vice Chair of the Board of AI Ready RVA, a Leadership Metro Richmond Quest Program Alum (Class of 2020) and current Board Member, and ChamberRVA Marketing Committee Member.

Certifications

What Colleagues Say

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Strategy whiz, out-of-the-box thinker.
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Brilliant. An inspiring leader I will confidently follow anywhere.
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He cares that the experience people get with X21 is a positive one.
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A visionary leader who truly cares and invests in his employees as much as his clients.
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Honest. You can trust what he says, but he has a way of delivering the truth that's constructive and friendly.
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A great business leader. Draws on storytelling and prior experience to deliver customized solutions for clients that will help them succeed far into the future.
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He believes in this mission and this team every day.
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Compassionate, creative, motivating, decisive, and communicates a clear vision.
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Will has created the most phenomenal work/team environment I have ever worked in.
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Great Leader & Believer. Always looking for the best for clients, company and everyone who works with us. The world would be a better place if more people thought like Will.

    Check Out the Latest Posts by Will

    How to Optimize Your Website and Content to Rank in AI Search Results
    • Will Melton
    January 13, 2025
    As AI-powered search engines like Perplexity, Google’s AI Overviews (Gemini), and generative AI tools such as ChatGPT continue to reshape search landscapes, content creators must evolve their SEO strategies. Success in this new AI-driven ecosystem goes beyond traditional keyword optimization—it now hinges on understanding how AI interprets content, anticipates user intent, and ranks relevance. Recent research reveals that nearly 31%
    How Manufacturers Can Use Strategic SEO to Drive Growth and Innovation
    • Will Melton
    December 11, 2024
    In an industry where precision and efficiency are paramount, manufacturers are increasingly discovering the competitive advantage of a robust digital presence. Search engine optimization (SEO) isn’t just a marketing buzzword—it’s a strategic tool that can help you connect with the right customers (human and machine), showcase your expertise, and solidify your position as an industry leader. This guide provides an
    Own Your Industry Online: The Power of Video Podcasts + SEO for Manufacturing Marketing Leaders
    • Will Melton
    December 8, 2024
    As a marketing leader in the manufacturing sector, you understand the relentless pursuit of innovative strategies to elevate your brand, engage your audience, and drive organic growth. Imagine achieving all these objectives with a single, powerful strategy—video podcasts. This dynamic tool is not just a trend but a transformative approach that can revolutionize your marketing and sales efforts. Here’s why
    Why AI SEO Will Dominate Your Search Strategy in 2025: AI Agents Are Taking Over
    • Will Melton
    December 1, 2024
    The rise of AI agents has transformed the digital landscape and we haven’t even started using them yet. These intelligent systems increasingly assist with decisions and actions, creating a seismic shift in how businesses need to approach search engine optimization. As AI SEO becomes a cornerstone of digital strategies, understanding its criticality for 2025 is essential for staying competitive. Here’s
    Read More
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