Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays …
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission-critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote worker productivity. Being a digital business, it made sense for Xponent21 to institute …
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But …
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other …
On average, companies redesign their website every 3 years. For some companies, budget and time play a big role in this, but how do you know it’s time to revamp? We encourage you to gather a few team members and take a look over your website… on your phone and computer. Here are a few things to look for when …
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue, and though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with home services providers, we …
Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. The fundamental nature of growth is encapsulated by American writer William S. Burroughs who said, “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth at the …
UX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s interactive experience on a webpage. A customer’s online experience can be impacted by countless factors like page loading time, readability, interactivity, usability, and so much more. But each of these factors …
Every digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you need to start afresh with a new website. Or perhaps you’re looking to expand your reach through online ads and have no clue where to start. No matter the need, a digital …
I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for …