Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance

Will Melton Business Solutions, Operational Efficiency, Uncategorized Leave a Comment

Growth is a unifying pursuit that most, if not all, companies and organizations embark upon. The fundamental nature of growth is encapsulated by American writer William S. Burroughs who said, “If you’re not growing, you’re dying.” This pursuit sits at the forefront of the minds of decision-makers with the primary benchmarks being increased revenues and profits. With growth at the …

technology advancements

I Crashed a Technology Conference: What I Discovered Might Shock You

Will Melton Digital Advertising Leave a Comment

I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for …

monetize your mobile app

How not to monetize your mobile app [Case Study]

Will Melton Mobile Apps Leave a Comment

With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find millions of individual apps – something for everyone and something for every task. Some of these apps are making the tasks in the physical world more digital, while others …

How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

Will Melton Conversion Optimization Leave a Comment

Why are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifling the growth potential of companies that invest in digital marketing. It starts when someone says, “Hey, let’s buy some ads and drive a …

Track Your Marketing Better With These 10 Solutions [Bootstrap]

Will Melton Digital Advertising, Measuring ROI, Search Engine Optimization Leave a Comment

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its …

What Is Inbound Marketing?

Will Melton Inbound Marketing Leave a Comment

Over the past decade, marketing has been changing. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking. It used to be commonplace to purchase ads and spend countless hours shaking hands and sending follow-up notes. While finding results using those methods may not have gone away entirely, businesses who have adopted the inbound …

6 Ways to Know You’re Being Held Back & What to Do About It

Will Melton Personal Development 7 Comments

Everyone views success a little differently, but how much you are earning may have an impact on how you feel about your level of success. It’s easy to want more money for your hard work, but it’s entirely another to know that you should be earning more. All too often smart, productive and hard-working people find themselves in a situation where they aren’t achieving …

This FREE Investment in Your Marketing Will Perform Better Than the Stock Market

Will Melton Content Marketing, Inbound Marketing Leave a Comment

If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in …