WAO Garage

Will MeltonPortfolio

WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital …

Pool Brokers USA

Will MeltonPortfolio

We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value …


Will MeltonPortfolio

We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.


Will MeltonPortfolio

Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.

Managed Services Group

Will MeltonPortfolio

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.

Energy Products Distribution

Will MeltonPortfolio

Recognizing the heightened need for an intuitive navigation experience, we used subtle design and color changes throughout the site to visually differentiate among the many product lines offered by EPD. We tested different menu displays to determine how best to help users find the information they were looking for on the site. The site also included an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.

optimizing a campaign

Behind the Scenes: Optimizing a Campaign for Success

Will MeltonBusiness Strategy, Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI

With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite.  What you and your target audience see is a tailored, well-designed message about your product, service or brand. However, what you don’t see is the extensive work behind the strategy, creation, development, and ongoing optimizations …

The Mary Morton Parsons Foundation

Will MeltonPortfolio

We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.

Website Design & User Experience

Will MeltonWebinars

WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteWATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a secure …