I got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies generate growth through digital marketing. Needless to say, I’m a little out of the loop on the latest and greatest in tech hardware. Integrated Systems Europe is a conference for …
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find millions of individual apps – something for everyone and something for every task. Some of these apps are making the tasks in the physical world more digital, while others …
Why are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifling the growth potential of companies that invest in digital marketing. It starts when someone says, “Hey, let’s buy some ads and drive a …
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its …
$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it all mean for you? It’s likely that, in the near term, little will change with regard to …
Over the past decade, marketing has been changing. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking. It used to be commonplace to purchase ads and spend countless hours shaking hands and sending follow-up notes. While finding results using those methods may not have gone away entirely, businesses who have adopted the inbound …
Everyone views success a little differently, but how much you are earning may have an impact on how you feel about your level of success. It’s easy to want more money for your hard work, but it’s entirely another to know that you should be earning more. All too often smart, productive and hard-working people find themselves in a situation where they aren’t achieving …
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in …
Finding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what everyone does and you create a list of resolutions and you make empty self-promises about how you are going to change in the new year. Maybe …
This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. Know This: You Can Retarget …