CONTENT MARKETING

Creating Share-worthy Content

The Quandary

You know that fresh content creation is important for reaching your customers, but are you able to set aside the time required to develop an editorial strategy and produce valuable content regularly? What constitutes valuable content? What makes a post shareworthy? How do you differentiate your content to grab readers’ attention?


It’s crucial for businesses to continuously develop and share fresh content to stay top-of-mind with their target audience. However, in the digital age when more content is being created than ever before, quality is of increasing importance. The posts, photos, and videos you create must be valuable and share-worthy to remain relevant and reinforce your business as an expert in your field.

Xponent21 offers comprehensive content marketing services. We conduct market research to develop buyer personas for your target audience, and then we craft a strategic plan for what content to create, when to produce it, and how to distribute it to your customers and prospects.

Content with Purpose:


You are the expert in your industry, so we consult with you to learn which topics your target audience may find most valuable and then create content around those insights. Once the content is produced, we strategically distribute it across your social media accounts. We also curate and share supplementary content from non-competitive sources. This shows that you are not only an expert, but you are also keeping up with recent developments and opinions in your field.

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Buyer Persona Development


Before beginning the content creation process, you must first have a deeper understanding of the audience that you’re trying to reach. This involves conducting research on your company, past and current customers, and additional customers you want to acquire. We utilize these personas throughout each step in the inbound marketing methodology to ensure that the content being created, the tone of voice used, and the channels used to share your content are optimal for your target audience.


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of people will unfollow a brand that doesn’t share relevant information.
Sprout

Content Strategy


With buyer personas in mind, we develop an editorial and content calendar outlining the types of content and the frequency at which they will be created and distributed. This overarching content strategy acts as a guide to ensure that long periods of time don’t pass without your customers hearing from you. The content calendar also aids in maintaining a variety of post types, from shareable videos to click-worthy articles, ensuring that your content continues to engage your followers. We understand that the day-to-day demands of running a business don’t allow for ample time to plan and execute a robust content marketing strategy, so Xponent21 manages this process for you from start to finish.

0X
B2C companies that blogged 11X/mo got over 4X as many leads as those that blogged 4-5X/mo.
Hubspot

Content Creation


Informative, interesting, and unique content garners the most engagement with your target audience. At Xponent21, we work closely with you to develop topic ideas around your products and services and top keywords for which you want to rank in search engine results. We research and write new content, publish it to your website, and curate content from other reputable and non-competitive sources.

This combination of original and curated content helps establish your business as an authority that keeps up with the current happenings within your industry. In addition to articles, we also produce videos and lead generation pieces such as white papers, ebooks, and infographics. These types of content help to build an email marketing list so that you can utilize yet another avenue of communication with your target audience. With our content creation services, businesses can cultivate leads by demonstrating expertise and increasing brand exposure.

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Social Media Management


The final step in a successful content marketing strategy is to distribute the content widely to drive more traffic to your website. We assist you in account creation on a variety of social media platforms that may be effective in reaching your target audience, which may include Facebook, LinkedIn, Twitter, Instagram, and Google+. We then write compelling article introductions to entice people to click on your posts and read the corresponding articles on your website. In addition to sharing the content, we also manage responding to comments or questions about the article that readers leave below the post. This demonstrates to readers that you value their feedback and want to be used as a resource of information. With our social media management service, you ensure that you are maximizing the benefit of your content marketing by leveraging social media networks to reach the broadest audience possible.

With Xponent21’s content marketing services, you can expect your business to benefit from:


  • Increased Brand Exposure

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  • Expanded Reach

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  • Improved Placement in Search Engine Results

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  • More Prominent Presence on SERP (more occupation)?

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  • Establishment of Industry Expertise

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  • More Qualified Leads

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  • Longer Session Duration

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