Frequently Asked Questions

A full-service digital marketing agency provides comprehensive digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and website design and development. A full-service digital marketing agency also provides business consulting services to help businesses grow their online presence and increase sales. Services typically include website analysis, competitor analysis, online branding and reputation management,…

Your logo is the face of your brand, so it’s important to keep it updated as your company grows and changes to stay relevant and authentic to the brand. Your logo should always be reflective of your brand’s values and mission.  A good rule of thumb is to update your logo every five years or whenever there are major changes…

Inbound marketing is a strategic approach to attracting, engaging, and converting prospects into customers through content creation and distribution. Content marketing is a subset of inbound marketing that focuses specifically on creating and distributing valuable, relevant, and consistent content to attract, retain, and compel a target audience to take action. Inbound marketing focuses on getting found by potential customers through…

When you partner with us to build your new website, you’ll have the option to have the Xponent21 team write content or to produce the content yourself.  Content strategy is one of the most important foundational steps in creating a performance designed website. We’ve developed a tool called Pathway BuilderTM to guide the critical phase of content strategy development. Pathway…

The first step in measuring marketing ROI is to track how much you’re spending on marketing and how that investment is translating into revenue. To do this, you need to capture data metrics from all marketing channels (paid search, organic search, social media, email marketing, etc.) so you can see which channels are driving the most traffic and conversions. Once…