Frequently Asked Questions

There are a number of factors that can affect whether or not your website appears in Google search results. One of the most important is your website’s SEO (Search Engine Optimization) – in other words, how well your site has been optimized for search engines. Search engine optimization is the process of improving the visibility and ranking of a website…

Email marketing is still one of the most effective channels for reaching customers, and providing a consistent, targeted consumer experience. Segmenting your customers and prospects for email marketing campaigns is key because it allows you to target specific demographics with content that’s relevant to them. And automation makes the whole process more efficient by reducing potential human error and freeing…

Marketing automation platforms are systems that help companies automate their marketing processes and optimize their marketing funnel. Marketing automation platforms typically offer features like email marketing, lead scoring and routing, lead nurturing, website tracking, and social media monitoring and engagement.  A CRM, on the other hand, is focused on managing and nurturing customer relationships. It typically includes features like contact…

Sales automation refers to the use of technology to improve or streamline sales processes. This can include things like using software to track leads and opportunities, sending automated follow-up emails, setting up rules-based workflows to help manage the sales process, or managing customer relationships. Sales automation can be a huge time-saver for sales teams, and can help them become more…

Marketing automation is the application of technology that allows companies to automate certain marketing tasks, reducing operational overhead and improving marketing outcomes. Common activities that can be automated include customer segmentation, email marketing, social media campaigns, targeted advertising, campaign optimization, and repeated actions or communications.  In order to achieve success with marketing automation, it’s critical to understand your target audiences,…

When you partner with Xponent21, a dedicated account strategist will be assigned to oversee your marketing efforts and will serve as your primary point of contact. Our broader team will support your account strategist, playing a critical role in executing coordinated marketing activities across their areas of expertise.  Don’t be shy! Get to know our team of expert digital strategists,…

We have worked with clients from all over the country and even internationally, representing a variety of different industries, from technology and professional services to education and healthcare. Our partners range in size from small businesses to enterprise-level companies. We have designed and executed successful B2C, B2B, B2G, and non-profit marketing campaigns, all driven by an underlying understanding of human…

We aim to make growing your business online easy and exciting, and that looks different for different clients. However, in every case, we will need to work together as partners in order to be successful in marketing your business.  To support our mutual efforts, we ask that you identify an internal point of contact on your team who will be…

A full-service digital marketing agency provides comprehensive digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and website design and development. A full-service digital marketing agency also provides business consulting services to help businesses grow their online presence and increase sales. Services typically include website analysis, competitor analysis, online branding and reputation management,…

Your logo is the face of your brand, so it’s important to keep it updated as your company grows and changes to stay relevant and authentic to the brand. Your logo should always be reflective of your brand’s values and mission.  A good rule of thumb is to update your logo every five years or whenever there are major changes…