Frequently Asked Questions

Inbound marketing is a strategic approach to attracting, engaging, and converting prospects into customers through content creation and distribution. Content marketing is a subset of inbound marketing that focuses specifically on creating and distributing valuable, relevant, and consistent content to attract, retain, and compel a target audience to take action. Inbound marketing focuses on getting found by potential customers through…

When you partner with us to build your new website, you’ll have the option to have the Xponent21 team write content or to produce the content yourself.  Content strategy is one of the most important foundational steps in creating a performance designed website. We’ve developed a tool called Pathway BuilderTM to guide the critical phase of content strategy development. Pathway…

The first step in measuring marketing ROI is to track how much you’re spending on marketing and how that investment is translating into revenue. To do this, you need to capture data metrics from all marketing channels (paid search, organic search, social media, email marketing, etc.) so you can see which channels are driving the most traffic and conversions. Once…