Blog
Stay up-to-date on the latest industry news and strategies.
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
Operational Efficiency, Workplace HarmonyEveryone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because ...
6 Apps to Help Your Organization Transition to a Remote Work Culture
Automation, Business SolutionsThe Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission-critical for companies and organizations to c...
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Why We’re Embracing a Four-Day Workweek
Operational Efficiency, Workplace HarmonyIf you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we...
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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget
Website DesignAs digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the...
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Close More Business: Adopt a Repeatable Sales Process
Contractor ProfitsI often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of...
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How to Grow Your Social Media Following
Social NetworkingAs a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you recei...
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How Often Should You Redesign Your Website?
Website DesignOn average, companies redesign their website every 3 years. For some companies, budget and time play a big role in this, but how do you know it’s time to revamp? We encourage yo...
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Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate
Lead Nurturing, Window Film Profits“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue, and though it’s something we’re hearing less and less as home phones go t...
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How to Design a Landing Page that Converts
Conversion Optimization, Digital Advertising, Website DesignWhen running a digital advertising campaign, there are several critical stages to achieving a conversion. First, your ad must be shown to a member of your target audience at th...
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Why CEOs and COOs are Reshaping the Growth Mindset to Prioritize General Improvement Over Financial Performance
Business Solutions, Operational Efficiency, UncategorizedGrowth is a unifying pursuit that most, if not all, companies and organizations embark upon. The fundamental nature of growth is encapsulated by American writer William S. Burro...
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Why Your Website is an Investment Worth Protecting
Website Maintenance, Website SecurityHaving built hundreds of WordPress websites over the years, we receive requests almost daily to remedy sites that have been highjacked, infected or taken offline due to maliciou...
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6 Simple UX Designs for Inspiration
Website DesignUX or User Experience takes web design a step further. In addition to asking, “how aesthetically pleasing can I make this site look?”, UX designers focus on a user’s inter...
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Tips On How To Structure The BEST Google Ads Campaign
Digital AdvertisingIn this day and age, we are all well aware of how important it is to market your business on the good ol’ world wide web. Whether or not you should be utilizing digital advert...
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Why A Digital Marketing Agency Is Your Greatest Ally
Business SolutionsEvery digital marketing agency is unique. That’s why it’s important to do some research and team-up with the right agency that can help transform your business. Maybe you ne...
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I Crashed a Technology Conference: What I Discovered Might Shock You
Digital AdvertisingI got my start in the technology industry, so I’m no stranger to the industry’s conferences, but it’s been close to a decade since I left and began helping companies gener...
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Visualize These 5 Data Points to Fuel Better Marketing Results
Conversion Optimization, Marketing Analytics, Measuring ROIAccurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different t...
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4 Steps to Maximize Productivity in the Workplace
Business Solutions, Operational EfficiencyProductivity is a combination of efficiency (getting things done quickly) and effectiveness (doing things right). Productivity in the workplace is a critical underpinning of a p...
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How Smart Marketers are Turning Up the Dial on their Marketing ROI
Case Studies, Digital Advertising, Marketing Analytics, Website DesignA Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solution...
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Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business
Social NetworkingMost business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only ...
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How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]
Digital AdvertisingOne of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. So...
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5 Ideas for How to Overcome Blogger’s Block
Content Marketing, Inbound Marketing, Personal DevelopmentMost business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current custome...
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When Your Company is Awesome But Your Reviews are Awful
Reputation ManagementMany business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, ...
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How to Start Blogging for Small Businesses
Content Marketing, Inbound MarketingThe most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Prev...
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Small Businesses: Why You Should Be Blogging
Content Marketing, Inbound MarketingRunning a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees ar...
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Content Without Context is Useless
Content MarketingAs a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forwa...
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The Power of Big Data in the Hands of Small Businesses
Conversion Optimization, Marketing Analytics, Measuring ROIYou have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets th...
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“Sexier than Blake Shelton” – Why Content Strategy Documenation is Sexy: Part 2
Content MarketingPeople® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel ...
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Use this 1 Simple Tool to Boost your Website’s Conversion Rates
Conversion Optimization, Website DesignEver wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conv...
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Why Content Strategy Documentation is Sexy: Part 1
Content MarketingSexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s why a content stra...
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How not to monetize your mobile app [Case Study]
Mobile AppsWith revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find mil...
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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROIRunning a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first ...
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How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]
Conversion OptimizationWhy are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone ...
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Track Your Marketing Better With These 10 Solutions [Bootstrap]
Digital Advertising, Measuring ROI, Search Engine OptimizationI am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering t...
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Microsoft is Buying LinkedIn – What Does it Mean for You?
Social Networking$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they se...
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What Is Inbound Marketing?
Inbound MarketingOver the past decade, marketing has been changing. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking. It used to be commonplace t...
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6 Ways to Know You’re Being Held Back & What to Do About It
Personal DevelopmentEveryone views success a little differently, but how much you are earning may have an impact on how you feel about your level of success. It’s easy to want more money for yo...
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This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
Content Marketing, Inbound MarketingIf you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained in...
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Change the Way You See the World, This Year
Book RecommendationsFinding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what every...
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2-1 GROW: Web Retargeting & Old Fashion Retargeting
Digital AdvertisingThis is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6...
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6 Reasons You Should be Retargeting Customers
Digital AdvertisingRetargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the ...
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SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings
Search Engine OptimizationSearch Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say...
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Your Next Website Design Project: How to Select the Right Person for the Job
Website DesignThe Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when you wanted a website, you called the guy you knew with th...
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