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Chief Work Officer: The Essential Role for Modern Business

August 25, 2021
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Courtney Turrin
Key Takeaways: Automation technology and workforce distribution is driving shifts in how managers lead teams. A chief work officer’s primary role focuses on process and aims to improve the work experience for individuals on a team. Xponent21 introduced the role of Chief Work Officer in August of 2021 with the goal of empowering team members to deliver a truly unmatched

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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling

August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays

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6 Apps to Help Your Organization Transition to a Remote Work Culture

March 12, 2020
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Will Melton
The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission-critical for companies and organizations to communicate their readiness plans to staff and customers while simultaneously rolling out the digital infrastructure needed to support remote worker productivity. Being a digital business, it made sense for Xponent21 to institute

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Why We’re Embracing a Four-Day Workweek

January 9, 2020
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Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But

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There’s Power in the Process: Choosing the Right Web Designer for Your Desired Functionality & Budget

October 29, 2019
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Courtney Turrin
As digital strategists, Xponent21 is introduced to many business owners who recognize their need for a new website. However, many of these business owners are overwhelmed by the number of prospective web development partners and face decision paralysis. For those less familiar with the industry, these web development companies all seem to offer the same services. However, their prices vary

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Close More Business: Adopt a Repeatable Sales Process

September 24, 2019
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Will Melton
I often encourage my clients to think about their own experiences as a customer of other businesses to discover which values they hold in the highest regard. Being expressive of your values is a great way to connect with others who value the same things. Much like this exercise, I often think about my experience as a customer of other

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How to Grow Your Social Media Following

September 4, 2019
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Kelly Collins
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it

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How Often Should You Redesign Your Website?

August 26, 2019
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Will Melton
On average, companies redesign their website every 3 years. For some companies, budget and time play a big role in this, but how do you know it’s time to revamp? We encourage you to gather a few team members and take a look over your website… on your phone and computer. Here are a few things to look for when

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Lead Nurturing: Increase Your Speed to Lead Response and Increase Your Close Rate

August 9, 2019
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Will Melton
“Will somebody answer the phone!?” It’s a phrase that is all too common in American dialogue, and though it’s something we’re hearing less and less as home phones go the way of the dodo, it couldn’t have greater significance today as we advise our clients on how to win more business. Having spent years working with home services providers, we

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How to Design a Landing Page that Converts

July 19, 2019
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Courtney Turrin
When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of your target audience at the right time. Once you have determined who your buyer personas are, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic,

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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