Blog
Stay up-to-date on the latest industry news and strategies.
Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.
Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business
Social NetworkingMost business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many soci...
How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]
Digital AdvertisingOne of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it...
5 Ideas for How to Overcome Blogger’s Block
Content Marketing, Inbound Marketing, Personal DevelopmentMost business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of you...
When Your Company is Awesome But Your Reviews are Awful
Reputation ManagementMany business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already,...
How to Start Blogging for Small Businesses
Content Marketing, Inbound MarketingThe most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses nee...
Small Businesses: Why You Should Be Blogging
Content Marketing, Inbound MarketingRunning a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list ...
Content Without Context is Useless
Content MarketingAs a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems availabl...
The Power of Big Data in the Hands of Small Businesses
Conversion Optimization, Marketing Analytics, Measuring ROIYou have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyze...
“Sexier than Blake Shelton” – Why Content Strategy Documenation is Sexy: Part 2
Content MarketingPeople® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree wit...
Use this 1 Simple Tool to Boost your Website’s Conversion Rates
Conversion Optimization, Website DesignEver wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your audience and boost conversion rates? If you have, then A/B testing may be a good op...
Why Content Strategy Documentation is Sexy: Part 1
Content MarketingSexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s why a content strategy manager from Capital One says content strategy document...
How not to monetize your mobile app [Case Study]
Mobile AppsWith revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open the app store and you’ll find millions of individual apps – something for everyone and someth...
A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROIRunning a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, w...
How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]
Conversion OptimizationWhy are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifl...
Track Your Marketing Better With These 10 Solutions [Bootstrap]
Digital Advertising, Measuring ROI, Search Engine OptimizationI am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on...
Microsoft is Buying LinkedIn – What Does it Mean for You?
Social Networking$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it a...
What Is Inbound Marketing?
Inbound MarketingOver the past decade, marketing has been changing. Many businesses have struggled to understand these changes, let alone adopt a new way of thinking. It used to be commonplace to purchase ads and spend countless hours shaking hands and s...
6 Ways to Know You’re Being Held Back & What to Do About It
Personal DevelopmentEveryone views success a little differently, but how much you are earning may have an impact on how you feel about your level of success. It’s easy to want more money for your hard work, but it’s entirely another to know that you ...
This FREE Investment in Your Marketing Will Perform Better Than the Stock Market
Content Marketing, Inbound MarketingIf you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 o...
Change the Way You See the World, This Year
Book RecommendationsFinding that one thing that will help you hit it out of the park in 2016 is not something that most people go in search of. You either find it by accident, or you do what everyone does and you create a list of resolutions and you make e...
2-1 GROW: Web Retargeting & Old Fashion Retargeting
Digital AdvertisingThis is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this e...
6 Reasons You Should be Retargeting Customers
Digital AdvertisingRetargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when...
SEO: 3 Things YOU Can Do to Boost Your Search Engine Rankings
Search Engine OptimizationSearch Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that ALL people use search engines (nearly all people do)....
Your Next Website Design Project: How to Select the Right Person for the Job
Website DesignThe Challenge to Hiring the Right Person for a Great Website Design Oh how things have changed! It used to be that when you wanted a website, you called the guy you knew with the most tech savvy. You might have called him a computer nerd...