Attorney Michael P. Kavanagh opened a new law practice in Williamsburg, VA in April of 2016. In looking for a professional to develop his brand identity and website, he received a reference for Xponent21. We worked with Mike to help him develop the content necessary to build out his website and we also collaborated with him to create a simple, yet professional brand identity.

We also worked with him to develop a website that uses a simple one-page design. While his site still utilizes blog posts and subpages, most of the relevant content can be found on the homepage. The simple design was inspired by his Mike’s color choice and a new design approach that places a heavy focus on personality and culture. Mike’s picture can be found prominently on every page helping to create a personal feel for the site’s visitors. Mike also worked hard to craft content that clearly spelled out how he helps clients and that highlights his unique credentials as both a civilian attorney and one who represents military service members.

Lastly, we helped Mike design his business cards and stationary so that he could maintain a consistent brand image across all channels of communication.