When the New Haven County Bar Association approached us about designing a new site for their charitable arm, we were eager to help. The Foundation of the New Haven County Bar is a 501c(3) organization that makes grants to local social service agencies that serve the disadvantaged members of the local community.
One of our main objectives in the site design was to emphasize donation-generating Foundation initiatives with calls to action. The home page slider is designed to immediately call attention to upcoming fundraising events and encourage site visitors to learn more and purchase tickets. The Foundation is also an AmazonSmile partner, and we have integrated a call to action to shop for their cause in the form of a sticky footer that is ever-present at the bottom of the page. Additionally, we aim to attract new sponsors by advertising whom the current sponsors are in a running carousel on the home page.
Another important objective in designing this site was to highlight the important work the Foundation is involved in and the outcomes they have achieved. Navigate over to the Grantmaking page to take a look at how we have underscored these efforts. We used a counter feature to emphasize the total amount raised by the Foundation and we highlighted the local community organizations that these funds benefit just below the counter, so donors know where and how their funds are being put to work.
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