How do you convince a potential client that you build quality homes? You show them with a quality website. That’s exactly what Stonehill Company did when they decided to hire us to build a new website for their business. Eager to have a web presence that reflected the attention to detail the home builders put into their own work, aesthetic appeal was a top priority. They also expressed an interest in being found online. The performance website design service that we offered fit Stonehill’s needs like a glove.
Because content plays a major role in a websites ability to rank online, we proposed writing new content that would portray the company’s mission and culture to do the best job and to always make sure the customer is happy – no matter what. Our unique approach to extracting exactly why customers who chose them in the past did so started with an interview. During the interview process, business owners are always more likely to talk in candid terms that potential clients are attracted to. Asking why they do what they do and what the customer experience is like causes business owners to really think about what makes their company tick. Combined with other written promotional content, our writers craft language for every nook and cranny of the new website. The resulting copy for Stonehill is driving their website higher in search results and is generating more customers through their website than ever before.
While persuasive content that is written to both inform people and instruct search engines is important, engaging visitors and driving them to a conversion also requires strategy in design. Wanting to design something that stood out was a priority, but compromising usability was not an option. Ensuring that visitors know how to navigate a website is critical, so maintaining a familiar structure is key. The resulting design for Stonehill Comapny is one that takes advantage of the full width of a laptop screen while ensuring mobile visitors also have a great experience. The responsive design uses rich imagery that showcases the quality work that Stonehill does while providing just the right balance between copy and graphics.
We could think of all the ways to write about this site and you could choose to keep reading, but there’s no better way to know how something came to life than to experience it yourself. So take a moment to visit Stonehill’s site and them come back and tell us how we did in the comment section below.