Every growing organization understands the importance of a strong web presence. When Organizational Performance Group (OPG) came to us to discuss the next generation of their digital footprint, we knew what it would take to bring their site up to date.
While we always place a high priority on strategic design that enabled a greater return on investment, we don’t stop there. When it comes to organizational efficiency, a website can become a pivotal tool in reducing costs and improving business operations. For OPG, we incorporated various elements of strategic design, but we also enabled additional functionality to make their website more of a client tool than just a place for information.
Among the integrations we enabled is a solution that allows for faster addition and organization of different types of content. This allows OPG to add and place new courses, events, publications and products with just the click of a button. Additionally, we provided functionality for online event registration and digital download purchases so that white papers and other resources could be delivered instantly upon order.
Furthermore, since OPG’s new website is on the WordPress platform, there is ample room to grow and add functionality going forward. New features for the OPG website are already in the works.