Making wine is what the folks at Aratas Wine are best at doing; building a robust and attractive solution to sell their fine wines online is not. That’s why when it came time for a visual upgrade, it was important for our team to address the nuts and bolts as well.

The new website design is based on the WordPress content management system and utilizes the WooCommerce shopping cart, WordPress’ most popular e-commerce platform. Both were used because of their flexibility and scalability and for the simple fact that with just an hour of training, the vintner at Aratas Wine was able to hit the ground running managing their new online store.

One of the more complex features introduced include calculating shipping prices based on individual bottle quantity, shipping destination and carrier. This is not abnormal for a typical ecommerce platform, but wine shipped from California to other states must be shipped through a 3rd party. The pack and ship company that Aratas uses does not provide live shipping quotes through an API. Rather, they provide a pricing table that includes hundreds of shipping rates based on a number of different factors. Our solution runs the cart contents against that table to calculate an accurate shipping price.

Aside from all the geeky stuff, what we’re most proud of with this website design is the simplicity of the aesthetics that incorporates elements from the brand’s wine labels. The background features the same textured paper used on the bottles as well as the embossed wheat – which is found on the property where the grapes are harvested. The clean layout is also responsive, allowing for the site to adapt and provide a user-friendly experience for everyone who visits the site.

At Xponent21, we’re interested in creating exceptional website designs that turn visitors into customers. Elements we consider include usability, integration into business systems, ease of self-management and the introduction of broader operational efficiencies. The end result provides our customers with a website that helps to increase revenue while cutting staff hours on everyday business tasks. In a nutshell, an investment in a website design from Xponent21 equals a profitable solution for your company.

Extremely personal service/efficient execution. My digital media manager Will was devoted to building a site that truly reflects the style of our craft in every way. His work was detailed and thoroughly executed in a timely manner. He was extremely helpful in expanding my knowledge of new PCI compliance requirements and web interface to best maximize the visibility and business effectiveness of our new website. Xponent21 is an excellent resource for small to medium companies who must outsource assistance for their media solutions. I felt like my company was their top priority. Highly recommend!

-S. Douglas, Proprietor, Aratas Wine

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