Today, small businesses rely on the web to provide a steady stream of customers. That’s why when a redesign of the Morrison Dental Group website was eminent, the priority was to design the site in a way that would deliver an increasing number of new patients each and every month. This new design was tailored to a practice with multiple dental offices across Eastern Virginia that needed to achieve a high placement in organic and paid search results. Moreover, when visitors come to the site, it’s important that they either complete an appointment request online or pick up the phone and talk to a treatment coordinator.
The result of the new design was an immediate increase in on-site conversions as well as increased quality scores on paid advertising promotions. That led to a lower cost per click and more engagements within the same budget. By every measurement, the new site was delivering better results.
The strategies deployed both in design and content placement are applicable to all businesses that rely on the web to deliver new customers, not just dentists. While we do specialize in performance dental websites and dental marketing, we encourage you to reach out about your website project, no matter the industry you are in. If we can’t have an impact, we’ll tell you, but more likely than not, we can.
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