A love of wine is something that is developed over years; a love of harvesting wine grapes is something that is developed over decades. Working with Grand Crew Vineyard Management to develop a new website and promote the site with search engine optimization, or SEO, was one of the most fulfilling experiences we’ve had as developers of websites. We learned more than we could have ever anticipated about growing wine grapes and the business of wine.
When Robert from Grand Crew Vineyard Management approached us about building a new website, he knew that he wanted something fresh and inviting, but also something that would work to educate his visitors. After seeing the design that we had done for Napa winery Aratas, he was confident that we could produce an exceptional website design that delivered results.
The outcome was a fully responsive WordPress website design that incorporates beautiful imagery and a newly organized content layout. An exceptional attention to detail was paid by the team at Xponent21 as well as those at Grand Crew Vineyard Management in order to perfect the final product. Additionally, the website has been optimized to achieve a high placement in search for related search phrases in four local communities.
Within a week of launching the new and optimized website, it has moved from the fourth page of search results to the fourth place on the first page of Google for searches related to vineyard management in Napa, Sonoma, and Suisun Valleys and El Dorado Hills. This has in turn lead to a four-fold increase in traffic.