Generating Authentic Engagement
February 10, 2022
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Courtney Turrin
For businesses and organizations hoping to drive growth in 2022, the need for authentic engagement with all stakeholders, from clients and prospects to employees and partners, is critical – but tougher to achieve than ever before.…
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Building a Team Culture in a Remote Workplace
February 9, 2022
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Courtney Turrin
ContentsWhat Is Team Culture?Why Building a Team Culture Is Important for Success in BusinessHow to Build a Team Culture for a Fully Remote TeamHow We Are Creating Our Culture at Xponent21Adopt a 4 Day Work WeekIntroduce a Chief Work OfficerConduct Stakeholder SurveysMake the Work EasierSet ExpectationsSet the ExampleAssess Culture Fit What Is Team Culture? My background is in science, specifically…
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A Framework for Workplace Experience: Reporting on Our First Quarter WX Efforts
December 20, 2021
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Courtney Turrin
Key Takeaways: ContentsApproaching the Workplace Experience Like an Experience DesignerHow Xponent21 is Redesigning the Employee ExperienceConducted a listening tour to understand the workplace experience of each team member.Surveyed the team to capture what makes each team member special and drafted new bios to convey their magic.Started to define key performance indicators for the workplace experience at Xponent21.Made improvements to our…
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How to Reduce Spam on Your Website Forms
November 20, 2021
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Courtney Turrin
Spam submissions have become more frequent in recent years, largely due to advancements in AI and automation. These unwanted messages can clutter your inbox, waste valuable time, and even pose security risks to your business. While no solution is foolproof, there are effective strategies to minimize spam and keep your website forms clean. ContentsOur Recommended 3-Part Anti-Spam Strategy for WordPress…
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Ensuring Reliable Form Notifications: Understanding Your Options
September 12, 2021
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Courtney Turrin
At Xponent21, we prioritize delivering seamless and dependable website experiences for our clients. A critical component of this is ensuring that form notifications—such as those from Gravity Forms—reach you reliably. However, achieving this can be more complex than it seems due to various factors affecting email deliverability. In this article, we’ll break down the challenges and present the available options…
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Chief Work Officer: The Essential Role for Modern Business
August 25, 2021
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Courtney Turrin
Key Takeaways: Work is life. There is no other body that we step into when our shift starts and we don’t leave all of our personal stuff behind when the workday begins. We certainly don’t stop thinking about what is happening at work just because the workday is over. Our work life impacts our personal lives and what we do…
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6 Reasons You Should be Retargeting Customers
November 28, 2020
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Will Melton
ContentsRetargeting Ads: What Are They?1. People Who Previously Visited Your Site Are Interested In What You Offer2. People Don’t View Online Ads Unfavorably3. Visitors Who Are Retargeted are 70% More Likely to Convert24. Retargeting Ads Have Click Through Rates That Are 10x Higher Than Standard Display Ads5. Retargeting Across Channels Further Increases Your Conversion Rates6. Retargeting is Cheap, Cheap, CheapReady to Get Started? Retargeting…
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It’s Time We Give The F-Word New Meaning: Saying Goodbye to the Friday Feeling
August 14, 2020
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Will Melton
Everyone in America knows what Fridays “feel” like. For some it may seem exciting because the weekend is just around the corner; others may feel a little rebellious because we all know that Friday is a day to take the load off. Our favorite bosses go easy at the office and our favorite teachers play movies in the classroom. Fridays…
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6 Apps to Help Your Organization Transition to a Remote Work Culture
March 12, 2020
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Will Melton
ContentsThe Future of Work Literally Can’t WaitOur Productivity StackHere is a list of the core apps we use:You’re Not Just Remote, You’re Mobile TooReceive Expert Guidance The Future of Work Literally Can’t Wait With the urgent need to contain the spread of an unprecedented virus, it has become mission critical for companies and organizations to communicate their readiness plans to…
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Why We’re Embracing a Four-Day Workweek
January 9, 2020
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Will Melton
If you’re a small business owner, you understand very well just how many things must be balanced in order to build a profitable, sustainable company. In pursuit of success, we’re taught, either through school or the School of Hard Knocks, that the customer must be pleased first and foremost (and as a marketing guy, I’ll tell you they should). But…
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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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