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Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.

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Which Social Media Platforms are Best for Your Business

Stop Wasting Time & Money: Know Which Social Media Platforms are Best for Your Business

By: Will Melton
Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not...
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5 Ideas for How to Overcome Blogger’s Block

By: Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with...
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how to start blogging

How to Start Blogging for Small Businesses

By: Will Melton
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do...
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blogging for small businesses

Small Businesses: Why You Should Be Blogging

By: Will Melton
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy,...
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Content Without Context

Content Without Context is Useless

By: Will Melton
  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences...
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big-data-for-small-businesses

The Power of Big Data in the Hands of Small Businesses

By: Courtney Turrin
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business...
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sexier than blake shelton

“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2

By: Will Melton
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument,...
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Use this 1 Simple Tool to Boost your Website’s Conversion Rates

By: Courtney Turrin
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your...
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content strategy documentation

Why Content Strategy Documentation is Sexy: Part 1

By: Will Melton
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s...
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monetize your mobile app

How not to monetize your mobile app [Case Study]

By: Will Melton
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...
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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

By: Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must...
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How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

By: Will Melton
Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...
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