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Content Without Context is Useless
As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences...
The Power of Big Data in the Hands of Small Businesses
You have probably heard about “big data,” but may be uncertain about what the term really means. So, what is big data? For small business...
“Sexier than Blake Shelton” – Why Content Strategy Documentation is Sexy: Part 2
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument,...
Use this 1 Simple Tool to Boost your Website’s Conversion Rates
Ever wonder whether a different hero image on your homepage might reduce your bounce rate? Or whether a different headline might connect better with your...
Why Content Strategy Documentation is Sexy: Part 1
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective. Here’s...
How not to monetize your mobile app [Case Study]
With revenue from mobile apps approaching $77 billion in 2017, it’s no wonder everyone and their brother has an idea for a mobile app. Open...
A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must...
How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]
Why are companies spending so much money growing their website traffic while ignoring a key ingredient in the recipe for success in digital marketing? It...
Track Your Marketing Better With These 10 Solutions [Bootstrap]
I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their...
[Portfolio] Germaine Laboratories
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective...
Microsoft is Buying LinkedIn – What Does it Mean for You?
$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big...
What Is Inbound Marketing?
Since the internet became a staple of modern life, marketing has been evolving to keep up with changing consumer behaviors and expectations. Many businesses have...
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