Marketing Analytics
optimizing a campaign

Behind the Scenes: Optimizing a Campaign for Success

October 24, 2022
 / 
Danielle Morin
With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite.  What you and your target audience see is a tailored, well-designed message about your product, service or brand. However, what you don’t see is the extensive work behind the strategy, creation, development, and ongoing optimizations

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In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer.

Case Study: Government Technology

June 27, 2022
 / 
Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.

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Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

March 8, 2019
 / 
Courtney Turrin
Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live

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How Smart Marketers are Turning Up the Dial on their Marketing ROI

September 27, 2018
 / 
Courtney Turrin
A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth

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big-data-for-small-businesses

The Power of Big Data in the Hands of Small Businesses

December 12, 2017
 / 
Courtney Turrin

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A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

October 11, 2017
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Courtney Turrin
Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based

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