Content Marketing
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Tips for Building an Effective Social Media Strategy in 2022

March 31, 2022
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Alison Smith
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build

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grow your social media following

How to Grow Your Social Media Following

September 4, 2019
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Kelly Collins
As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it

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5 Ideas for How to Overcome Blogger’s Block

April 18, 2018
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Courtney Turrin
Most business owners recognize the value of producing new content and regularly sharing it with their customer base. Blogging keeps you top of mind with past and current customers, helps you attract new leads and broaden awareness of your brand, improves your website’s placement in search results, establishes you as an authority in your industry, and helps you develop and

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how to start blogging

How to Start Blogging for Small Businesses

February 26, 2018
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Olivia Deputy
The most difficult part of blogging is having the discipline to sit down and start writing, especially when there is already a seemingly endless to-do list in front of you. Previously, I presented several reasons why small businesses need to be blogging. In this article, I’ve outlined a tried and true process for writing blogs and a basic list of

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blogging for small businesses

Small Businesses: Why You Should Be Blogging

February 26, 2018
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Olivia Deputy
Running a small business is difficult. You have to sell your product or service, deliver your product or service, make sure your customers are happy, make sure your employees are happy, pay your rent, pay the electric bill, and the list goes on. When you have a moment to finally sit down and catch your breath, the last thing you

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Content Without Context

Content Without Context is Useless

January 8, 2018
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Olivia Deputy
  As a content marketer, I face the challenge every day of creating fresh new content that grabs the attention of my clients’ target audiences to propel their businesses forward. With the easy-to-use content management systems available today, anyone with an idea (novel or not) can publish a blog or create a website. This, dear friends, creates content overload. Try

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sexier than blake shelton

“Sexier than Blake Shelton” – Why Content Strategy Documenation is Sexy: Part 2

December 1, 2017
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Olivia Deputy
People® magazine recently dubbed Blake Shelton the sexiest man alive, sparking a huge (and comical) controversial debate. Regardless of where you fall in this argument, I feel confident that by the end of this article you’ll agree with me that content strategy documentation is quite a bit sexier than the country music star. Last month, I blogged about a content

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content strategy documentation

Why Content Strategy Documentation is Sexy: Part 1

October 30, 2017
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Olivia Deputy
Sexy — not a word you hear often at networking events and workshops. But when we’re talking about content strategy, it’s a necessary adjective.  Here’s why a content strategy manager from Capital One says content strategy documentation is sexy. In this day and age when there’s a meetup for every interest group under the sun, I’m thrilled that my city,

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This FREE Investment in Your Marketing Will Perform Better Than the Stock Market

January 12, 2016
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Will Melton
If you’ve ever invested in the stock market (through your 401k, IRA or by purchasing retail), you’ve probably seen the exponential growth models associated with sustained investments and compounding interest. The idea is that in 30 or 40 years a modest regular investment in the market will result in a portfolio many times greater than what you’ve invested. Investing in

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