Portfolio
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Leadership Metro Richmond

January 16, 2024
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jade
Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design.

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Virginia Artesian Bottling Company

August 17, 2023
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jade
The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business.

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Well-Trained Mind Academy

August 8, 2023
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jade
The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site.

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Fortress Security Risk Management

June 9, 2023
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jade
Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked

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WAO Garage

March 7, 2023
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Will Melton
WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital

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Pool Brokers USA

February 15, 2023
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Will Melton
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value

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Layr

January 30, 2023
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Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.

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Fit4Kids

December 6, 2022
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Will Melton
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.

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Managed Services Group

November 29, 2022
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Will Melton
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.

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Energy Products Distribution

November 14, 2022
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Will Melton
Recognizing the heightened need for an intuitive navigation experience, we used subtle design and color changes throughout the site to visually differentiate among the many product lines offered by EPD. We tested different menu displays to determine how best to help users find the information they were looking for on the site. The site also included an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.

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