Portfolio

Layr
January 30, 2023
/
Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.
…
Fit4Kids
December 6, 2022
/
Xponent21
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.
…
Managed Services Group
November 29, 2022
/
Xponent21
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.
…
Energy Products Distribution
November 14, 2022
/
Xponent21
Recognizing the heightened need for an intuitive navigation experience, we used subtle design and color changes throughout the site to visually differentiate among the many product lines offered by EPD. We tested different menu displays to determine how best to help users find the information they were looking for on the site. The site also included an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.
…
The Mary Morton Parsons Foundation
September 27, 2022
/
Xponent21
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.
…Categories
Automation
(5)
Book Recommendations
(1)
Business Solutions
(5)
Business Strategy
(6)
Case Studies
(2)
Content Marketing
(10)
Contractor Profits
(1)
Conversion Optimization
(8)
Digital Advertising
(12)
eCommerce
(1)
Future of Work
(8)
Graphic Design
(1)
Inbound Marketing
(7)
Lead Nurturing
(2)
Marketing Analytics
(6)
Measuring ROI
(6)
Mobile Apps
(1)
Operational Efficiency
(9)
Personal Development
(3)
Portfolio
(5)
Reputation Management
(1)
Search Engine Optimization
(5)
Social Networking
(3)
Uncategorized
(0)
Webinars
(2)
Website Design
(8)
Website Maintenance
(1)
Website Security
(1)
Window Film Profits
(0)
Workplace Harmony
(7)
Recent Posts
Layr
January 30, 2023
An Organic SEO Strategy to Take You to the Summit of Search Results
December 29, 2022
Fit4Kids
December 6, 2022
Managed Services Group
November 29, 2022
Energy Products Distribution
November 14, 2022
Tags
brand strateg
(0)
brand strategy
(1)
campaign optimization
(1)
case study
(1)
data-driven marketing
(1)
how to improve seo
(1)
mission statements
(1)
multichannel marketing
(1)
our work
(0)
saas for small business
(1)
saas for smb
(1)
seo best practices
(1)
seo strategy
(1)
seo tips
(1)
social media marketing tips
(1)
social media strategy
(1)
social media tips
(1)
vision statements
(1)
what is seo
(1)
why is seo so important for companies
(1)