We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query. Coffee shops near me, best cleaning products for hardwood floors, dinner recipes —the list goes on! Once you pop into a search engine with the need for knowledge, it does a pretty…

If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so…

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its…

Search Engine Optimization is for EVERY Business Most people use search engines. It’s a fact. I could bore you with the statistics, but for the sake of this post, let’s just say that ALL people use search engines (nearly all people do). What this means is that showing up high in search results when someone searches for the products and services…