Marketing
Inside a Modern Marketing Agency: 11 Years at Xponent21
By: Will Melton
Whether you’re a student wondering what life is like inside an agency, or you’re simply curious how modern agencies deliver on a multitude of deliverables...
Behind the Scenes
Is AI Slop Hurting Your Staff?
TL;DR: Layoffs are reversing, AI content is tanking rankings, and executives are trusting tools built to flatter them. Dig into the issues with AI experts....
Social Media Stopped Being Social, So I Started a Podcast
Xponent21’s Kayleigh Crandell explores Richmond, VA’s creative scene. Hear from local makers, artists, and innovators on the Creator Spotlight podcast....
When Marketing Works Too Well
By: Will Melton
We almost lost a client because our marketing work for them was too successful. But Xponent21 is a full-scale innovation partner, so we do more...
Your Website Is Still the Signal Source. AI Just Changed Who’s Listening. AI SEO Discoverability in 2026.
Reddit ranks. UGC matters. But AI cites authority — and authority starts on your website. Here’s what AI SEO discoverability actually requires in 2026....
26 Ways to Earn More AI Referral Traffic in 2026
The AI revolution in search is already underway – your brand’s opportunity is to revolutionize with it and come out on top as a trusted,...
We Build A-Teams—and We Only Work With Them.
By: Will Melton
On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on...
(opens in a new tab)X21 Podcast: To The Power of X
To the Power of X is our podcast where our team talks about marketing and AI like we do in the office: honestly, specifically, and without the hype.
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