Social Media Stopped Being Social, So I Started a Podcast
Xponent21’s Kayleigh Crandell explores Richmond, VA’s creative scene. Hear from local makers, artists, and innovators on the Creator Spotlight podcast....
When Marketing Works Too Well
By: Will Melton
We almost lost a client because our marketing work for them was too successful. But Xponent21 is a full-scale innovation partner, so we do more...
Your Website Is Still the Signal Source. AI Just Changed Who’s Listening. AI SEO Discoverability in 2026.
Reddit ranks. UGC matters. But AI cites authority — and authority starts on your website. Here’s what AI SEO discoverability actually requires in 2026....
26 Ways to Earn More AI Referral Traffic in 2026
The AI revolution in search is already underway – your brand’s opportunity is to revolutionize with it and come out on top as a trusted,...
We Build A-Teams—and We Only Work With Them.
By: Will Melton
On one particularly frustrating day a few years ago, Courtney Turrin, our Chief Work Officer, turned to me and said, “I feel like I’m on...
Most of our clients don’t have the time—or interest—to scan endless industry updates, and they shouldn’t have to. That’s our job. At Xponent21, we stay on the cutting edge of digital marketing and AI-driven search so you don’t have to. Our blog distills what matters most—how to improve performance across SEO, content, video, UX, and AI visibility—so you can make confident decisions, know your investment is working, and stay ahead where it counts.
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