As a company in 2019, creating and maintaining a presence on social media is a key player in your success in connecting with potential customers. However, the benefits you receive from social media are dependent on a very important factor– followers! Your number of followers is certainly not the primary way to measure the success of your business, but it…

Most business owners understand the importance of having a social media presence to engage with customers and prospective customers, gather positive reviews, and build not only brand awareness, but fierce brand loyalty. With so many social media platforms out there, you may be unsure of which ones are best for your company and which ones are a waste of your…

$26.2 billion is not small sum of money – especially for a company that was valued by the market at $16.8 billion. It’s a big bet for Microsoft, but at that premium, they see something that perhaps the market didn’t. What does it all mean for you? It’s likely that, in the near term, little will change with regard to…